“3 Mind-Blowing Lead Generation Hacks to Skyrocket Your Sales Process!”

As one of my early mentors said: “In business, sales solves everything.” This reigns true in most cases. When you make a sale, you can reinvest it in a new employee, ad campaign, software, marketing, etc. Get the point. the problem with leading generation and sales for most SMBs, however, is that they rely solely on one channel, which, in most cases, is inbound leads or referrals.

While these are arguably the best forms of lead generation, since the lead is “warm” and they already know, like, and trust you, these methods are the best. less scalable. Because? Because you’re putting your destiny in other people’s hands and not taking a proactive approach to growth.

Now more than ever, it’s essential to diversify your approach to leading generation, leveraging different strategies that work best for your business and target market. In this article, I will break down three automated outbound lead generation strategies we use with great success and how you can use them to generate more business and most importantly epic customer case studies.

Related: 5 Ways Businesses Can Get Traffic & Generate Leads

1. Cold email

With advertising costs rising, businesses are looking for more cost-effective ways to generate attention and leads. Now before you think “Cold emails are for spammers and scammers,“ — please read this with an open mind. TO cold email has become one of the hottest topics in the b2b marketing space, with many tech and SaaS startups emerging in the cold email automation space to meet these needs.

All experienced cold emailers understand that it provides scalability for the cost That being said, don’t expect to start sending emails today and generate new business right away. It takes time to adjust, refine and improve your process. It took us four months of trial and error before we found an email that really hit the mark.

And just a word of warning: no matter what, you’re going to get people who don’t like your email and they’ll respond with criticism. Understanding that this is part of the game will help you persevere and succeed. The best resources I’ve come across and used to learn the AZ of cold email are by alex bermann Youtube channel. Some benchmark metrics to aim for in your B2B cold email campaigns are a 75% open rate, a 10% response rate, and a 2.5% meeting booking rate. Check your cold emails every week to make sure you’re constantly improving and hitting these benchmark numbers.

2. Exit LinkedIn

To be completely honest, I slept LinkedIn for a long time. While it’s not my favorite place to consume content, it’s been tremendous for us in terms of lead generation. It also has some amazing automation abilities and will produce epic results when done right.

Where I see most people go wrong on LinkedIn is mostly a basic lack of understanding of people. Who in their right mind will respond to a 7 paragraph, 800 word introductory message? Don’t worry, almost everyone has been there at some point (myself included).

Why I think LinkedIn is far superior to other social networks for B2B lead generation is threefold.

First of all, it is a business platform. People expect to do business there. Second, it has a sales browser tool. A way to directly access people’s inboxes without even connecting. Third, it has a lot of automation capabilities: we use a walaaxy for this.

This allows you to import a list of your ideal customers automatically and then automatically connect with them, sending them an invitation message and even a sequence of follow-up messages, which you can use to explore potential meetings or synergies. Once again, the message sequence here should be short and sweet: As I mentioned, there’s nothing worse than four unsolicited paragraphs from a stranger trying to lure you to their “free webinar.”

Related: How to get high-quality leads from LinkedIn at no cost

3. Twitter outgoing

Twitter it has quickly become my favorite social media platform – it’s a no BS place and people don’t have time for bullshit. With that in mind, this is why it’s such a fun platform to try to overcome the outbound challenge. It’s not uncommon for people to take screenshots of a mean DM they receive and blatantly post it to their thousands of followers, causing public embarrassment to the person who sent the DM.

That’s why it’s so challenging. You need a unique approach. The approach we have used, which works amazingly well, is purely value-based message. Essentially, we offer our services for free, with no strings attached. Doing so builds a relationship, an audience, and a network of influencers. Trust me when I tell you that you will be surprised at the kind of connections and relationships you can build. I was even surprised by how I immediately received referrals and people who wanted to do more business with us.

final thoughts

If I haven’t convinced you to implement these strategies yet, the fact that it costs me five times less to acquire a customer with these strategies compared to paid advertising says all you need to know.

Forget about manually sending 100 emails, DMs and messages per day. Leverage automation to do the heavy lifting for you, then take control to complete the process. Always remember to constantly adjust and optimize your processes to make micro-improvements at all stages of your sales process..

If you implement all of these strategies effectively, watch your pipeline and sales skyrocket this year.