3 tips to decide if Law Code is right for you

Low-code platforms can help digital agencies deliver client projects faster, increasing their margins and reducing reliance on scarce, expensive software development talent.

About the intuitive “a-ha”. Low code That is, it allows developers to spend more time writing code that truly differentiates rather than working on non-unique elements of the project, which can easily win over the productivity-minded who want to be as effective and efficient as possible. Instead of doing repetitive tasks, low code allows these developers to focus on the work and code that really matters.

Of course, some developers are “purists”. While they have a strong tendency for control and choice over the tech stack Coding everything from scratch. They constantly integrate with libraries and frameworks to improve productivity, but complexity and maintenance can cause headaches and increase costs.

Related: 5 things your agency should know before establishing low-code practices

So how can your agency keep up with the low-code advocates and detractors on your payroll? The following are considerations as you begin to strategize and plan for building a low-code practice:

Evaluating if Low Code is for you

Adopting a law code is a strategic decision for your agency. Creating alignment between key principals is just as important as choosing your low-code partners.

1. Bring the right one Stakeholders Along with discussing expectations, concerns, next steps etc.
2. Find one or more developers open to exploring what’s possible outside of traditional development. Have them build a MVP or part of a client project in a few days and evaluate the learning.
3. Note the productivity gains during the development phase and promote it to further internal adoption.
4. Create discussion points around potential competitive edge, estimated bid-to-win ratio, expected margin, etc.

Evaluating low-code platforms

It is also important to bring key stakeholders from the low-code evaluation phase into the platform selection process. There are various parameters to evaluate which low-code platform is right for your agency and your clients; Some include:

• Economics – Will the platform’s pricing work for you and your customer profiles? Some may have higher entry-level prices designed for enterprise-level customers. Alternatively, others may be more affordable during the development phase and increase production due to compliance/security and runtime issues.
• Agency process – Does the platform have capabilities designed for agencies, such as:
  • Multi-tenant usage/views in the client.
  • Workflow for transferring ownership and payment method of client projects.
  • Hybrid client and agency team management.
  • Ability to create agency-specific sample libraries.
• learning curve – How quickly can your team onboard and learn the platform? Is it something new or a better way of doing what they know?
• Developer experience – will do yours Developers feel constrained Through the platform or feel it increases their productivity and ability to complete the necessary tasks without additional solutions or clumsy architectural patterns?
• Customer experience – Is using a low-code platform beneficial for your client and agency?

Related: Low-code and no-code design is the future of website building

Preparation for sale

P&S Intelligence predicts A low-code compound annual growth rate (CAGR) of 31.1% by 2030.

Here are some helpful activities for new go-to-market momentum in sales:

1. Sale Collateral – Update your sales deck(s) or proposal template(s) to include messaging about how low code empowers productivity, development and more. Consider how it adds to your current value proposition. Include product literature and success stories from the low-code platform of your choice.
2. website – Update your website to reflect your low-code value proposition and partners. You can also create specific landing pages to optimize for SEO.
3. Template library – Create a library of pre-packaged low-code templates that represent the intellectual property you create in the process of preparing opportunities or servicing them. This library will become your most valuable asset for delivering new business quickly.
4. Customer Search – Talk to your best contacts to get feedback on this new offer without selling them. Ask for their help. If their interest in exploring is high, you may convert some of these into actual customers.
5. Case studies – Document your success stories and include them in your future sales materials. Be sure to continually educate your broader team on them.
6. training – Educate your team on how to identify and sell low-code opportunities.
7. ROI Calculator – Develop a calculator for sales scenarios that shows the economics involved in traditional development versus low-code development.
8. Lead generation – The best way to see how a low-code platform can transform your agency’s business is to start with a live opportunity. In addition to sourcing clients themselves, some low-code platform companies offer partnership programs and marketplaces. Others will bring your firm leads that they have secured.
9. Selling fewer codes – Traditional agency sales work is a highly consultative process focused on people, past work and methods. Bridging the “trust gap” is one of the biggest barriers to closing a deal.

Once you’ve successfully executed your first project, weave this new mindset into the rest of your agency. Continue the virtuous cycle of low-code learning, prototype development, talent development and sales to transform the business with higher profit margins and greater customer satisfaction.

With low-code tools, agencies have the opportunity to move past conversations. Imagine showing the client how their project comes to life quickly instead of just discussing it. That’s because the right low-code tools can provide many of the building blocks in real time.

Planning for low-code sales takes a slightly different approach. You want to engage sales engineers who can quickly adapt to client needs and create application mock-ups using a low-code platform and a template library built by your agency in anticipation of such opportunities. Finally, a low-code company’s marketing and sales support can often bolster your agency’s efforts.

Low risk, high reward

Thanks to less code, you can iterate CX to the client more often, reduce complexity and accelerate time to market. This edge can lead to more wins, less risk for your agency, and higher customer satisfaction.