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If you see strange things in the logo, your eyes are not deceiving you. Companies always play tricks on us. Can you spot FedEx’s award-hogging hidden arrow? How about Hershey’s Sweet Sideways “Kiss”? Ever notice Gillette’s razor-sharp concealed blades?
is the use of subliminal imagery old hat For big brands. When it comes to logos, the most common form is the manipulation of negative space to reinforce core brand themes and key products and services. Hope, though often denied According to psychologists, hidden visuals will keep brands at the forefront of our mind’s eye, all the way to checkout.
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