5 Ways to Support Women-Owned Businesses

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Women entrepreneurs face unique challenges in starting and grow your business. Some of these challenges are all too familiar: limited access to finance, lack of mentoring, and the bias many experience in the marketplace.

Secondary women-owned small businesses it is not just a matter of closing the gender gap, but also a way to boost the economy and encourage innovation. Changing habits and cultural norms may seem impossible, but making these significant changes in behavior can be done in small and simple ways. These small habits add up to monumental change. Here is a list of the best ways to support and empower women-owned businesses. women entrepreneurs:

1. Shop at women-owned businesses

One of the most direct ways to support women-owned businesses is to simply spend your money with them. Women entrepreneurs are represented in virtually every industry, from retail to technology to professional services. You can find women-owned businesses in your local area or online. There are dedicated directories locally, nationally or regionally to help locate these businesses.

When you shop at a woman-owned business, you support not only the owner but also the employees, suppliers and the community that surrounds that business. Women-owned businesses have a positive impact on the local economy by creating jobs and increasing the tax base. By choosing to spend your money in women-owned businesses, you are making a statement about the importance of gender diversity in the marketplace.

Related: Why investing in women-led startups is a smart move

2. Spread the word

Getting the word out about women-owned businesses is a great way to support them. When you use your social media channels or personal networks to share information about the women-owned businesses you buy from, you are helping to build knowledge and raise awareness of these businesses and that there are options in the market.

Word of mouth is “old school,” but it’s still one of the most powerful ways for any business to gain traction. Using your personal and professional networks to promote women-owned businesses and sharing that information with your friends and family can help generate immediate income. It can also help expose that business to its next big opportunity.

3. Attend events

Attending events hosted by women-owned businesses is a great way to show your support and learn more about their products and services. Many women-owned businesses host pop-up shops, networking events or workshops. These events can be a great opportunity to meet the owner, connect with other supporters, and learn more about the business.

Attending events also shows the owner that their business is valued and appreciated. When you attend an event, you support the owner and the other attendees and vendors. This can create a sense of community and support that can help the business thrive.

Related: A look back at women’s entrepreneurship over the past 35 years and how we can change the future of women business owners

4. Write reviews

Departure positive reviews After shopping online, taking advantage of review platforms like Yelp, Google, or Trust Pilot or writing a review and sharing it on social media is another way to support women-owned businesses. Reviews can influence potential customers’ buying decisions, help increase business visibility online, and encourage others to support those businesses. When you leave a positive review, you support the owner, employees, and other stakeholders.

It’s also important to note that negative reviews can have a significant impact on a small business, so it’s critical that your feedback is thoughtful and constructive. If you have a negative experience with a woman-owned business, consider contacting the owner directly to share his concerns and allow him to address the issue before going public.

Related: Studies suggest that it is good business to hire women before men. This is why.

5. Partner with women-owned businesses

If you own a business or work in a related field, consider partnering with a woman-owned business to offer joint promotions, events, or services. Partnering with a woman-owned business can help you reach new customers and grow your business while supporting another entrepreneur.

When you partner with a women-owned business, you can share resources and expertise to help each other succeed. This type of collaboration sends a strong message and can create a sense of community and support that can benefit both companies.

These are simple things you can do every day that will directly impact your community and the economy as a whole. What are you waiting for?