For subscribers
Business leaders need instant data access and analysis to make fast decisions, yet getting what they need is often hindered by a lack of access and analysis, siled teams and overwhelmed IT departments. Here are five ways you can break down silos and get your employees what they need to collaborate and make business decisions faster.
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your Marketing The team needs to move at the speed of the customers. They need to know if their new marketing campaign is working today so they can adjust it tomorrow. your List management The team wanted supply chain products and supply visibility to quickly shift inventory to low-running locations. your sale The team knows that time is money and wants to know which accounts require an in-person visit to close the deal or which sales campaigns are more appropriate at this point in the buyer’s journey.
These requirements require immediate access to data from multiple sources. Typically, these departments request a report from IT. But today’s sophisticated data analytics require specialized IT talent that is scarce, and the velocity of data makes those requests frustrating for all. The data is urgently needed and the IT team is unable to respond in real time.
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