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7 Ways to Help Your PR Provider Help You


Opinions expressed by entrepreneurial contributors are their own.

I saw recently Jerry Maguire with my children. They had never seen it — and I hadn’t seen it from beginning to end in ages.

A famous line was born when this film came out in 1996. No, I’m not thinking of “Show Me the Money” — although that’s a fan favorite. It’s the “help me help you” line that sticks out in my head.

Work with customers on Public relations Firsts are often a different experience. Clients hire you to make things happen. Expectations are high – but so what their Role in creating success?

Related: How to make PR work for you


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