Agents support Rightmove for potential customers, but are concerned…

Featured Sponsor

Store	Link	Sample Product
UK Artful Impressions	Premiere Etsy Store

When asked which portal was best for potential customers, 92% identified Rightmove, with only 3% and 5% choosing Zoopla and OnTheMarket respectively.

The survey results show that Rightmove is the most used and perceived as the most effective real estate portal among real estate agencies.

Beyond portals, agents were asked to select their top five methods from various advertising and marketing channels.

The most popular method among respondents was social media, with 88% of real estate agencies using platforms like Facebook, Instagram, and TikTok to attract new vendors.

Polling was the second most popular method, chosen by 68% of respondents, “indicating that traditional face-to-face outreach remains an essential approach for many companies,” according to the report.

Direct mail was also a popular option, selected by 66% of those surveyed.

Email was used by 56% of real estate agencies as one of their main methods of generating new vendors, while public relations was selected by 29% of respondents, and online newsletters, magazine advertising, and online newsletters. internal magazines were chosen by 27% of those surveyed.

The least popular methods included newspaper advertising at just 17% and mobile advertising at 10%.

None of the respondents selected TV and movie advertising as their primary method of generating new suppliers.

When asked about marketing frustrations, the report said these include algorithms, budget constraints, cost versus reward, time management, and the need for a dedicated team to handle marketing tasks.

He added: “Respondents also cited delays in preparing materials, bug issues, administrative tasks, and customer support from platforms like Google My Business, Facebook, and LinkedIn.

“High marketing spend, false contact information from online leads, and difficulties generating high-quality leads were highlighted.”

The report also provides insight into agency fee levels.

It found that typical single agent fees for houses priced under £500,000 are 1.27%.

None of the respondents reported charging fees less than 0.8%, and most agents charge between 1% and 1.7%.

When assessing the state of the market, a network of 26% of respondents expect online and hybrid agencies to experience reduced usage, reflecting potential concerns about quality of service or a preference for personalized support.

Perhaps unsurprisingly, a net 5% expect top agencies to see an increase, “suggesting continued appeal due to perceived expertise and personalized service,” the report says.

The most significant growth was anticipated for self-employed agents, with a net 70% of respondents expecting more vendors to turn to them, driven by demand for flexible, personalized services and the perceived value of working with dedicated agents.