In this increasingly AI-driven era, creative and media teams will likely need to employ technology to up their game in analytics of their creative assets and A/B testing, or someone else will simply beat them to it.
Alison is a startup from Israel that analyzes creative work such as typefaces, colors, sounds, and text. He then gives the creative team a data-driven creative brief that they can use to feed a generative AI production platform like Midjourney or (even!) their own. human creative team.
The company has now raised a $5.1 million pre-seed round from investors including a16z, Crescendo Venture Partners, and yellowHEAD, among others.
While its main competitors include VidMob, Replai and Vizit, Alison AI says it can allow advertisers to “see which creatives had the biggest impact on their competitors’ creatives,” for example, says Asaf Yanai, co-founder and CEO.
It does this by analyzing creative advertising elements using more than 10 AI models, including text recognition, sound recognition, visual recognition, sentiment recognition, etc. to identify elements of creativity.
Yanai claims that AlisonAI currently analyzes 1 billion creative items across all social platforms.
Alison currently supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat, and TikTok, among other platforms.
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