On TikTok, all it takes is one viral video or trend to sell a product at an exponential rate.
And while that’s good news for some retailers looking to make a splash, it could adversely affect companies in smaller markets that run out of items quickly without being able to quickly replenish.
This is the case for fruit roll-ups, which recently went viral on TikTok, when users started the trend of taking a scoop of mango sorbet (or other ice cream) and placing it inside the roll-up, which would quickly (and surprisingly) harden. is
Now wait a minute…
Last week, a local news outlet in Israel reported that two Americans were caught smuggling four suitcases full of fruit roll-ups, totaling about 375 pounds of candy.
An American couple was caught trying to smuggle 375 pounds of fruit roll-ups into the state of Israel, after prices skyrocketed after the snack became part of a viral TikTok trend.
Have you packed your bag yourself and it’s also full of candy? pic.twitter.com/GtGh76Z9n9
— Amy Spiro (@AmySpiro) May 1, 2023
Another shipment was stopped A few days later, in the mail, the total amount of the candy bar was worth about 650 pounds.
Smuggling the candy prevents shoppers from paying mandatory Israeli taxes, causing the government and merchants to lose valuable cash if the candy were not sold on the black market.
According to TikTok, demand for fruit roll-ups has increased. Israel TimesThat has led to skyrocketing prices for those looking to buy a box, no matter where you live.
Retailers in Israel are reportedly selling individual fruit roll-ups for upwards of $6. In comparison, A Value pack box An average of 20 fruit roll-ups at Walmart in the US goes for $5.68
The craze has become so evident that Israel’s Ministry of Health issued a statement in light of the fruit roll-ups hype.
“Glucose, corn syrup, and dry corn syrup are all sugar — lots of different kinds of sugar,” The statement said. “Sugar consumption has been found to be associated with weight gain. Sugar consumption has been linked to various diseases such as cardiovascular diseases, hypertension, type 2 diabetes, fatty liver disease, dental caries and more.”
—————————————————-
Source link