Attention West Sussex Entrepreneurs: Aldi Wants to Hear from You!

Title: Aldi’s Campaign to Support British Suppliers in 2023 and Beyond

Introduction

As part of its commitment to spending an additional £3.5bn a year with UK suppliers by 2025, Aldi is seeking new West Sussex suppliers to partner with in 2023. This move follows a trend of British consumers becoming increasingly concerned with where their food comes from, with a greater focus on sustainable and local produce. The supermarket has already partnered with around 5,000 UK suppliers, and this campaign is part of its ongoing commitment to work with UK-based businesses.

Partnering Opportunities for British Businesses

The call for partnerships applies to all product categories, including food, drink, and “special buys.” Companies located in the West Sussex region are invited to apply to work with Aldi, which is expected to lead to much-needed job creation throughout the UK.

Julie Ashfield, the Purchasing General Manager at Aldi UK, reiterated the company’s commitment to working with UK partners, highlighting the fact that three-quarters of their sales come from UK suppliers.

“Incredibly proud of these partnerships”, Julie added that it is amazing to see so many of their vendors grow with them. She hopes that this campaign will lead to the creation of even more partnerships throughout 2023 and beyond.

Already, their commitment to UK-based businesses and suppliers has led to boosted farming and manufacturing capabilities in the region.

Aldi’s Next Big Thing: A Second Series

Last year, Aldi partnered with Channel 4 to launch a TV series aimed at discovering and stocking new products from the UK’s best small food and drink companies. This program was called “Aldi’s Next Big Thing,” and as a result, notable growth was seen throughout many small and medium-sized UK businesses, increasing their visibility and brand awareness.

Due to the success of the first series, Aldi’s Next Big Thing is set to return to television screens for a second series in 2024, offering even more UK-based food and drink companies a chance to shine.

Advantages of Partnering with Aldi

Partnering with Aldi UK is an excellent opportunity for small and medium-sized UK businesses looking to expand their production and grow their profile. Some of the benefits of teaming up with Aldi include:

– Increased market visibility and sales.

– Greater opportunities for branding and market recognition.

– Long-term partnerships with a reputable supermarket chain.

– More jobs being created for UK-based companies to support local communities.

– Greater access to sustainable and local ingredients.

By partnering with Aldi UK, small and medium-sized UK businesses have the potential for greater financial stability and growth prospects, which are welcome opportunities following the challenges of the past year.

Conclusion

In summary, Aldi’s commitment to work with UK-based companies and suppliers is commendable. This recent campaign to find new West Sussex suppliers is an opportunity for UK businesses to expand their reach and offer consumers more options for local, sustainable, and high-quality produce. These partnerships with Aldi can lead to job creation, as well as long-term financial stability for small and medium-sized UK businesses.

By partnering with Aldi, businesses stand to gain by increasing their brand awareness and marketability, as well as access to greater opportunities for growth. It is an exciting time for UK-based businesses operating in the food and drink sector, and businesses should explore the possibility of working with Aldi to succeed in the post-pandemic era.

Summary

Aldi has launched a search for new West Sussex suppliers to partner within 2023, as part of its campaign to support British businesses. The supermarket has already partnered with around 5,000 UK suppliers, and this new campaign is part of its ongoing commitment to work with UK-based businesses. The call for partnerships applies to all product categories, including food, drink, and ‘special buys.’ By partnering with Aldi UK, businesses stand to gain increased visibility, more significant branding opportunities, and long-term partnerships with a reputable supermarket chain that will lead to job creation and greater access to sustainable and local ingredients. This new campaign is an exciting opportunity for small and medium-sized UK businesses looking to expand their reach and offer consumers more options for local, sustainable, and high-quality produce.

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https://www.sussexexpress.co.uk/business/aldi-calls-on-small-businesses-in-west-sussex-to-get-in-contact-4168532
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