The Food and beverage industry has seen a surge in retro flavors as Covid-19 has changed shopping habits. In particular, ice cream parlors have become increasingly popular on main streets in England, Scotland, and Wales, with the number of saloons rising from just over 200 to 1,015 in the last two years. This increase has been driven by independent businesses benefiting from the “buy local” trend and the desire for nostalgic experiences.
Analysts at Local Data Company (LDC) have observed that people are actively seeking out neighborhood ice cream parlors, drawn by their colorful and Instagrammable ice creams, extensive menus, and the convenience of year-round operation. In addition to offering unique flavors and sundaes, these parlors provide an experience that cannot be replicated in a supermarket or online. Customers are seeking something simple yet special, like a silky-smooth scoop of ice cream served in a chilled glass.
Katy Alston, owner of Pinks Parlor in Bognor Regis and president of the Ice-cream Alliance (ICA) industry group, transitioned from an ice cream van to an ice cream parlor four years ago and has seen the potential of this trend. She highlights that ice cream parlors are no longer seasonal, as not everyone wants to go out for dinner. Families are particularly drawn to these establishments, with classic ice cream options like banana splits and knickerbocker glories remaining popular. The recent spell of hot weather in Britain has further boosted ice cream sales.
Another successful ice cream parlor, Caliendo’s Gelato in Kentish Town, north-west London, has been experiencing overwhelming demand for their artisan ice cream. The salon recently won the inaugural ICA competition and has been consistently busy since the hot weather arrived. Michelina Caliendo-Sear, co-owner of Caliendo’s Gelato, reports a “massive trend” in retro flavors like rum and raisin, wavy raspberry, and tutti-fruity. However, she also notes that new flavor combinations, such as kefir and cranberry, are receiving positive responses.
Despite the cost of living crisis impacting businesses and consumers, the rate of salon openings has slowed down this year. However, industry consultant Peter Backman predicts that ice cream parlors will continue to grow in popularity, citing the rapid expansion of chains like Kaspa’s and Creams, each having around 100 outlets. He believes there is potential for these chains to double, triple, or even quadruple in size due to increasing demand. Ice cream parlors are becoming a big trend on main streets.
In summary, the Food and beverage industry has witnessed a rise in ice cream parlors, with retro flavors and an emphasis on nostalgia attracting customers. Independent businesses are benefiting from the “buy local” trend and offering unique experiences that cannot be replicated in supermarkets or online. The recent spell of hot weather has further contributed to the success of these parlors. Despite the cost of living crisis, there is optimism that ice cream parlors will continue to grow in popularity, especially with the potential for expansion by established chains.
Additional Piece: The Evolving Landscape of the Food and Beverage Industry
The food and beverage industry has always been dynamic, constantly evolving to meet changing consumer preferences and trends. With the rise of the Covid-19 pandemic, shopping and dining habits have undergone significant transformations. One noticeable change is the surge in the popularity of ice cream parlors on main streets.
Ice cream parlors have traditionally been associated with trips to the beach or summer vacations. However, they are now making their way into local neighborhoods, attracting customers with a blend of nostalgia and convenience. People are actively seeking out these neighborhood ice cream parlors to indulge in colorful and Instagrammable ice creams that not only satisfy their sweet tooth but also provide an experience that cannot be replicated elsewhere.
The “buy local” trend has played a significant role in the success of these ice cream parlors. As consumers become more conscious of supporting local businesses, independent ice cream parlors have seen increased foot traffic. Customers are drawn to the personalized service, unique flavors, and charming ambiance that these establishments offer. They crave the simplicity and specialness of a beautifully crafted scoop of ice cream served in a chilled glass.
Social media has also played a significant role in the resurgence of ice cream parlors. With platforms like Instagram, customers can capture and share their indulgent ice cream experiences, further driving interest and demand. The colorful sundaes and soft scoops served in these parlors have become highly Instagrammable, enticing even more customers to visit.
Furthermore, the Covid-19 pandemic has altered people’s dining habits. Instead of going out for elaborate dinners, families are now seeking more relaxed and casual experiences. Ice cream parlors provide the perfect environment for families to spend quality time together, bonding over classic treats like banana splits and glorified knickers.
Additionally, the recent hot weather across Britain has provided a boost to ice cream and ice cream sales. When the sun comes out, people crave the refreshing and cooling properties of ice cream, making it a popular choice for all age groups. Ice cream parlors have become go-to destinations for those looking to beat the heat and indulge in a delicious frozen treat.
While the cost of living crisis has impacted businesses and consumers alike, the ice cream parlor industry shows resilience. The rapid expansion of popular chains like Kaspa’s and Creams indicates that there is still strong demand for these delightful establishments. As these chains continue to grow, ice cream parlors are becoming a prominent feature on main streets, capturing the attention of passersby and attracting customers seeking a unique and enjoyable experience.
In conclusion, the food and beverage industry is witnessing a shift in shopping and dining habits, with ice cream parlors emerging as a nostalgic and convenient choice for consumers. The combination of retro flavors, aesthetic appeal, and unique experiences offered by these parlors has garnered significant attention and support. As the industry continues to adapt and evolve, ice cream parlors are set to become a permanent fixture on main streets across the country, providing a sweet escape for those seeking a moment of indulgence.
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Retro flavors like rum and raisins and tutti-fruiti surge as Covid changes shopping habits
Ice cream parlors are usually associated with a trip to the beach, but they’re coming to a main street near you as a blend of nostalgia and convenience that puts fancy sundaes and sundaes on the menu year-round.
The number of saloons on the main streets in England, Scotland and Wales it has skyrocketed in the last two years, rising from more than 200 to 1,015, according to analysts at Local Data Company (LDC).
The charge has been led by independents, as local neighborhoods benefit from increased custom after the Covid pandemic disrupted work and shopping patterns.
LDC analyst Kate Rosser said the “buy local” trend meant many people were “actively seeking out neighborhood ice cream parlors.” With colorful ice creams that sit well on Instagram, social media and extensive menus have helped make visits less dependent on the weather, she said.
Katy Alston, owner of Pinks Parlor in Bognor Regis, said the venues were popular because the “experience” couldn’t be replicated in a supermarket or online. They offered customers something “simple but special”. “A silky-smooth scoop of ice cream that isn’t packed with chunks of ice, served in a beautiful chilled ice cream glass.”
Alston, who is also president of the Ice-cream Alliance (ICA) industry group, traded in her ice cream van for an ice cream parlor four years ago after recognizing the potential.
“We are no longer seasonal because not everyone wants to go out to dinner,” he said.
The places draw families, with ice cream classics like a banana split or glory panty still among his best-sellers. Alston said: “If you can spend an hour with your teenager, that’s really special.”
The current spell of heat has helped sales soar. “When that big yellow ball comes out…it just goes crazy,” Alston said.
At Caliendo’s Gelato in Kentish Town, north-west London, co-owner Michelina Caliendo-Sear said her artisan ice cream was selling faster than she could.
The salon can claim to be the best in the country after winning the inaugural ICA competition this year. “We’ve had lines from the time we open to the time we close the door or run out,” Caliendo-Sear said.
“We are a small business that survived Covid but has never really sold on consecutive days, and since the hot weather we have been selling every day for two weeks.”
Caliendo-Sear reports a “massive trend” of retro flavors like rum and raisin, wavy raspberry, and tutti-fruiti. However, with over 200 recipes on offer, new flavor combinations like kefir and cranberry hit the spot as well.
With businesses and consumers struggling with the cost of living crisis, the rate of salon openings has slowed this year. However, Peter Backman, a restaurant industry consultant, says the rapid increase in Kaspa’s and creams chains suggests that salons will continue to increase in popularity.
“Kaspa’s and Creams each have about 100 outlets, and you could easily see them double, triple or even quadruple if there’s demand,” he said. “I can see ice cream parlors more and more [a big thing] in the main street.”
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https://amp.theguardian.com/business/2023/jun/17/ice-cream-parlours-great-britain-flavours-covid
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