Kerrie Masters gains vital exposure for her business through a tweet from Theo Paphitis
Kerrie Masters, the owner of Art By Kerrie, recently received a significant boost for her business when Theo Paphitis, the Small Business Champion and president of Ryman Stationery, retweeted her tweet about her business during Small Business Sunday. With Theo’s massive following of 500,000 on both Twitter and Instagram, Kerrie’s business was catapulted into the spotlight, giving her invaluable exposure.
The Fascinating Business of Art By Kerrie
Art By Kerrie is a unique business that focuses on mud-digging and turning the remarkable finds into jewelry. Kerrie sifts through mud and boggy areas, discovering bits of history that can be transformed into tangible pieces of jewelry. This allows her clients to wear a piece of history and connect with the past in a tangible way. Kerrie’s creations are not only beautiful but also evoke images of our rich history, making them even more special.
The Small Business Sunday Initiative
The Small Business Sunday initiative was created by Theo Paphitis in 2010 and has since become a popular platform for small businesses in the UK. The initiative aims to increase the reach of small businesses across the country and provide them with crucial exposure. Each week, Theo selects six lucky winners who receive a retweet from him, helping their businesses gain recognition and visibility. With over 3,500 #SBS winners to date, the initiative has been a tremendous success in supporting and promoting small businesses.
Kerrie’s Journey and Passion
Kerrie is incredibly passionate about the pieces she creates and the stories they tell. Despite being in business for only about a year, she has already built a strong foundation and a loyal customer base. Kerrie works from home, utilizing any available space to create her unique jewelry pieces. Her dedication and talent have enabled her to carve out a niche in the market, and being recognized by Theo through the Small Business Sunday initiative has given her a significant confidence boost.
Fascinating: Kerrie sifts through the swamps to find pieces of history, which can then be turned into jewelry. (Image: Kerrie Art)
The Importance of Small Business Support
Theo Paphitis and the Small Business Sunday initiative aim to highlight the significance of supporting small businesses in the United Kingdom. By retweeting and promoting the businesses of #SBS winners, Theo creates a sense of community and camaraderie among like-minded entrepreneurs. This provides an opportunity for winners to share their successes, learn from others, and form valuable connections. Additionally, the recognition and exposure that come with being an #SBS winner can be a game-changer for small businesses, giving them the boost they need to thrive.
Joining the Small Business Sunday Community
For entrepreneurs looking to join the Small Business Sunday community, the process is simple. To be eligible for a retweet from Theo Paphitis, businesses should tweet about their ventures on Sunday between 5:00 pm and 7:30 pm or share an Instagram post with him, using the hashtag #SBS. This increases the chances of catching Theo’s attention and potentially becoming one of the lucky weekly winners. The Small Business Sunday initiative has proven to be an excellent platform for small businesses to gain exposure, network, and grow.
A Bright Future for Art By Kerrie
Theo Paphitis expressed his delight in welcoming Art By Kerrie as a new #SBS member. He believes that all #SBS winners become part of a friendly and supportive community where they can celebrate their achievements and learn from one another. As a selected winner, Art By Kerrie will also receive a valuable profile on the #SBS website, further enhancing its visibility and increasing its chances of success. With Theo’s endorsement and the recognition from the Small Business Sunday initiative, Art By Kerrie is well-positioned for a bright and prosperous future.
Expanding on the Topic: The Power of Social Media for Small Businesses
In today’s digital age, social media has become an indispensable tool for small businesses seeking growth and success. Platforms like Twitter and Instagram provide businesses with the opportunity to connect with a vast audience, build brand awareness, and showcase their products or services. Kerrie Masters’ experience with Art By Kerrie highlights the incredible impact that social media can have on small businesses when used strategically and effectively.
Here are some key insights and perspectives on the power of social media for small businesses:
1. Increased Visibility and Exposure:
- By utilizing social media platforms, small businesses can reach a much larger audience than through traditional marketing methods alone. Social media allows businesses to engage directly with potential customers, increasing their visibility and exposure significantly.
- In Kerrie’s case, Theo’s retweet to his vast network of followers exposed Art By Kerrie to a wide audience who may have otherwise been unaware of the unique products and services she offers.
2. Building a Strong Brand and Community:
- Social media enables businesses to establish and strengthen their brand identity. Through consistent posting and interaction with their audience, businesses can cultivate a loyal following and create a sense of community.
- Art By Kerrie’s passionate storytelling and dedication to preserving history through her jewelry creations resonate with her audience. Social media provides the perfect platform for her to share the stories behind her pieces and connect with like-minded individuals who appreciate her work.
3. Direct Communication and Customer Feedback:
- Social media allows businesses to communicate directly with their customers, fostering meaningful relationships and gaining valuable feedback.
- Kerrie can utilize social media platforms to interact with customers, answer questions, and address any concerns they may have. This direct communication can help build trust and loyalty among her customer base.
4. Cost-Effective Marketing and Advertising:
- Small businesses often have limited marketing budgets. Social media offers a cost-effective way to promote products and services, reaching a wide audience without breaking the bank.
- Art By Kerrie can showcase her unique pieces, share behind-the-scenes stories, and run targeted advertising campaigns on social media platforms, effectively reaching her target audience without incurring significant costs.
5. Networking and Partnerships:
- Social media opens doors for networking and collaboration opportunities. Small businesses can connect with influencers, industry experts, and potential partners, expanding their reach and tapping into new markets.
- As part of the Small Business Sunday community, Art By Kerrie has the opportunity to network with other like-minded entrepreneurs and potentially collaborate on initiatives that can benefit them both.
In conclusion, Kerrie Masters’ success story with Art By Kerrie serves as a testament to the power of social media for small businesses. By leveraging platforms like Twitter and Instagram strategically, small businesses can gain vital exposure, build a strong brand, communicate directly with customers, and achieve remarkable growth. As more entrepreneurs recognize the immense potential of social media, it is crucial for small businesses to capitalize on these opportunities to thrive in today’s competitive landscape.
Summary
Kerrie Masters, the owner of Art By Kerrie, gained valuable exposure for her business when Theo Paphitis retweeted her tweet during Small Business Sunday. Art By Kerrie is a unique business that transforms mud and boggy area finds into stunning jewelry, allowing customers to wear a tangible piece of history. The Small Business Sunday initiative, created by Theo in 2010, has been instrumental in supporting small businesses and increasing their reach across the UK. Kerrie’s experience highlights the power of social media for small businesses, including increased visibility, building a strong brand and community, direct communication with customers, cost-effective marketing, and networking opportunities. By leveraging social media effectively, small businesses can achieve significant growth and success in today’s digital age.
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Kerrie Masters, owner of Art By Kerrie, tweeted to Theo about her business during Small Business Sunday and Theo reposted it to his 500,000 Twitter and Instagram followers.
Kerrie runs a mud-digging business, filtering mud and boggy areas, turning her fascinating finds into jewelry, giving clients a tangible piece of history to wear.
The weekly initiative, created by Theo in 2010, now boasts over 3,500 #SBS winners, increasing the reach of small businesses across the UK, with six lucky winners chosen each week.
Theo’s post catapulted Kerrie’s business into the spotlight and gained her vital exposure.
She said: “I just can’t believe it, my business is quite specialized, although I’ve been creating for a while.
“I’ve only been building the business for about a year, I’m still using the space where I can find it at home to create my pieces.
“I am very passionate about the pieces I create and the images of our rich history they invoke, but even if you believe in something yourself, having the backing of someone as experienced as Theo and SBS in general is a huge confidence boost. .”
Small Business Champion and Ryman Stationery Robert Dyas and Boux Avenue President Theo said: “We are delighted to welcome new #SBS members each week and highlight how important it is to support our small businesses here at the United Kingdom.
“My vision is that everyone who has ever won a #SBS retweet of me becomes part of a friendly club, like-minded people who can share successes and learnings.
“The website will also provide a valuable profile to the selected winners and I wish Art By Kerrie every success.”
Anyone looking to retweet Theo should tweet on Twitter or share an Instagram post with him about his business on Sunday between 5:00pm and 7:30pm and include the hashtag #SBS.
https://www.gazette-news.co.uk/news/23598339.dragons-den-star-theo-paphitis-boosts-colchesters-art-kerrie/
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