Microsoft said its social media scheduling and scheduling tools will no longer be supported for advertisers Twitterafter Elon Musk’s social network began charging for access to its API.
musk answered to the announcement by accusing Microsoft of “illegally” using Twitter data and threatening a lawsuit. The billionaire who bought Twitter last year is changing company policy to charge companies for access to its data stream.
Microsoft’s Smart Campaigns service helps advertisers manage social media campaigns on services such as FacebookInstagram and LinkedIn. As of April 25, users of the product will not be able to create tweets and drafts, or view previous tweets and engagements from the company called Wednesday.
The software maker is the largest investor in OpenAI, the AI research lab Musk co-founded before falling out with the team and leaving in 2018. Musk is now building his own competing AI efforts.
Microsoft did not immediately respond to a request for comment.