Bombay: Equitas Small Finance Bank has launched a new video as part of its ‘Circle of Life’ campaign. It highlights the journey of a small business owner who overcomes various challenges to achieve success. The entrepreneur’s story told in the video is a testament to the determination and resilience of small business owners seeking sweet success.
To provide the best for his family, Karuthan stayed away from his family and worked hard but struggled to make ends meet. However, his ‘never give up’ attitude led him to set up his own sweet and savory business. Despite facing initial setbacks, including a disappointing first day of sales, Karuthan demonstrated perseverance and eventually experienced growth in this business when Equitas helped him with a loan. With the support of the bank, he was able to expand his business and achieve notable sales.
“We are proud to be a part of Karuthan’s journey and to have played a role in his success. In India, there are thousands of small businesses struggling to survive due to unavailability of capital. At Equitas, we believe that every individual deserves the opportunity to achieve their dreams and we are committed to empowering MSMEs like Karuthan’s through our financial support and services. Our ‘Circle of Life’ campaign is a celebration of the transformative power of entrepreneurship and the unbreakable spirit of MSMEs.” saying Vignesh Murali, Senior Vice President Marketing, Equitas SFB
With its ‘Circle of Life’ series, the bank also aims to create awareness among the local population by highlighting the contribution of MSMEs in fostering economic growth and creating jobs by providing financial services and simplifying banking experiences.
Watch the video: