Getty Images Launches AI Photo Generation Tool in Partnership with Nvidia
Introduction
Getty Images, an industry-leading stock photography service provider, has recently launched its own AI photo generation tool. The tool, called Generative AI by Getty Images, is designed for commercial use and aims to provide a new way for photo editors and marketers to find and create images. Getty Images has partnered with Nvidia, a leading technology company, to develop this cutting-edge tool. In this article, we will explore the features and implications of this new tool, as well as compare it to similar offerings in the market.
The Getty AI Tool: A Breakthrough in Image Generation
The Generative AI tool offered by Getty Images is a result of the company’s collaboration with Nvidia. Unlike traditional stock image services, the Getty AI tool goes beyond providing pre-existing images. It leverages the power of artificial intelligence to generate entirely new images based on user requirements. This tool is trained on Getty Images’ vast collection of photos, which amount to hundreds of millions. By using Nvidia’s flagship architecture, Edify, Getty Images is able to deliver high-quality and diverse image options to its commercial clients.
Expanding the Capabilities of Getty Images’ Clients
Getty Images recognizes the evolving needs of its clients, who often require unique and diverse visual content for their projects. With the Generative AI tool, Getty’s commercial clients can now access a wide range of images that are not limited to traditional stock photos. For instance, a photo editor or marketer in need of a generic image of a sneaker or smartphone can use the AI tool to generate a new image instead of relying on a direct stock image. This opens up new creative possibilities and saves time for clients who need customized visual content.
Competition in the AI Photography Space
Getty Images’ entry into the AI photography market puts it in direct competition with other major players in the industry. Rival companies like Shutterstock and Adobe have also ventured into AI-generated image tools. Shutterstock has partnered with OpenAI to train its Dall-E models on its own collection of images, while Adobe has integrated its generative AI engine, Firefly, into Photoshop. These developments highlight the increasing importance of AI in the creative industry and the demand for innovative approaches to visual content creation.
The Ethics of AI Model Training and Licensing
Getty Images’ adoption of AI technology raises important ethical questions regarding the use of photographers’ images for training AI models. Training an AI model on more than two decades’ worth of photographers’ images without proper compensation or consent may have implications for the rights and livelihoods of photographers. Getty Images CEO Craig Peters asserts that the AI photo generator is different from other AI imaging tools because Getty has obtained legal rights to the photos used for training the models. This ensures that both Getty and its customers are fully protected and indemnified when using the AI-generated images.
Unique Insights and Perspectives on AI Photography
While Getty Images’ Generative AI tool represents an exciting development in the field of image generation, there are several aspects worth exploring in more detail:
- Impact on the creative process: AI-generated images can streamline the creative process and provide new avenues for creativity. By leveraging AI technology, artists and designers can explore different boundaries and save time on tedious tasks.
- Redefining copyright and ownership: The use of AI-generated images challenges traditional notions of copyright and ownership. As AI tools become more advanced, it is essential to reevaluate copyright laws and ensure fair compensation for artists and photographers.
- Applications beyond commercial use: While Getty Images’ AI tool is primarily designed for commercial use, there may be potential applications in other fields. For example, AI-generated images could be used in scientific research or educational materials.
Conclusion
In conclusion, Getty Images’ partnership with Nvidia to launch the Generative AI tool marks a significant milestone in the field of image generation. This tool offers Getty’s commercial clients a new way to find and create visually appealing images. While competition in the AI photography market is fierce, Getty Images differentiates itself by obtaining legal rights to the photos used for training its AI models. Ethical considerations and the impact of AI on the creative landscape are important topics to explore as this technology continues to evolve. Overall, the Getty AI tool represents an exciting advancement in the field of visual content creation.
Summary: Getty Images has partnered with Nvidia to launch its own AI photo generation tool, Generative AI by Getty Images. This tool allows commercial clients to generate new images based on their specific needs and requirements, going beyond traditional stock photos. Trained on Getty’s extensive collection of photos and using Nvidia’s advanced architecture, the tool offers high-quality and diverse image options. While facing competition from other companies in the AI photography space, Getty Images differentiates itself by obtaining legal rights to the photos used for training its AI models. The introduction of AI technology raises ethical questions regarding the rights and compensation of photographers. However, the Generative AI tool opens up new creative possibilities and streamlines the creative process for Getty’s clients.
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At the beginning of this year, stock photography service provider Getty Images sued Stability AI What Getty said was the misuse of more than 12 million Getty photos in training Stability’s AI photo generation tool, Stable Diffusion.
Now Getty Images is launching its own AI photo generation tool, which will be available to its commercial clients. And it’s bringing the big dog to do it: Nvidia.
Called simply Generative AI by Getty Images, the tool has a paywall on the Getty.com website. It will also be available through an API, so Getty customers can connect it to other applications. It is designed strictly for commercial use; A photo editor or marketer might need to find a generic image of a sneaker or smartphone, for example, and instead of using a direct stock image, they could ask the tool to generate something new. (Getty has said it doesn’t expect news organizations to use it.)
The Getty AI tool is trained entirely on Getty Images (hundreds of millions of them) and uses Nvidia’s flagship architecture, Edify. Getty Images CEO Craig Peters says that thanks to the company’s partnership with Nvidia, “we had virtually an unlimited number of [graphics processing units], which is something that almost no one has today. “We could do numerous training sessions with Nvidia and his team to get this right.”
Peters says Getty doesn’t pay for access to Nvidia’s technology, nor does Nvidia pay Getty for its content. “We are partners. Only partners.”
By launching this tool, Getty is competing with rival Shutterstock, which has partnered with OpenAI to allow it to train its Dall-E models on Shutterstock images; as well as Adobe, which recently put its generative AI engine, Firefly, in Photoshop. Adobe Firefly is powered by “hundreds of millions of high-resolution Adobe Stock images, openly licensed content, and public domain content whose copyright has expired,” according to adobe website.
Artistic License
Getty’s dive into the AI photography pool raises questions about the ethics of training an AI model on more than two decades of photographers’ images and how companies exploring this business model will ultimately pay those photographers.
As for licensing, Peters insists that Getty’s AI photo generator is different from other AI imaging tools because Getty has licensed the legal rights to the photos used to train the models. “It’s commercially clean and that gives us the ability to stand behind it 100 percent,” she says. “So if you want to use generative AI to be more creative and explore different boundaries, Getty Images is the only offering that is fully indemnified.” That means that if a customer downloads and uses an AI-generated Getty image, and a Getty contributor notes that it closely resembles their original artwork, Getty promises the customer that they are covered by royalty-free licensing agreements. from Getty.
Getty also said in a press release that customers using the tool will be entitled to perpetual, worldwide, non-exclusive use of the images and that the new AI-generated content will not be added to Getty’s existing content libraries so that others use it.
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