Karachi, Pakistan, February 20, 2024 /PRNewswire/ — Small businesses are embracing digitalization and meeting their customers' needs through a variety of online channels. With the emergence of new technologies, such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.
A 2023 GoDaddy global survey examined the state of small businesses, including their ways of reaching customers and surviving in highly competitive markets. APAC countries surveyed, including Philippines, Singapore and Thailand, showed the use of a commercial website, an online store, an e-commerce or a combination of them, ranking at 57% of respondents. These results support that having a strong online presence with multiple complementary channels can be vital for businesses to thrive and grow in today's competitive digital environments.
With this in mind, GoDaddy shares five tips to help your small business grow an online presence.
Start with a domain name.
When starting out, check domain name availability for your desired name. A domain name can be considered real estate and a business identity on the Internet. It's a way for customers to easily find a business online.
Choosing and registering a memorable domain name for your business is increasingly important in an expanding digital market, as it helps shape your online business identity. If the .com extension is not available, there are many new extensions available, such as: .shop; .co.; .Photography; .tech, to name a few, for you to consider and that can help you define your business. After choosing a domain name, register it with a trusted hosting provider right away.
build a website
Websites help create visibility for small businesses and act as a foundation for your Internet business, even if you have a physical store. A website can help consumers easily find your business, learn about your product and service offerings, and contact you for more information.
A well-designed, professional-looking website can offer an engaging customer experience with the use of text along with photographic images and videos. Having a website gives you control over messaging about your business and can serve as a hub by linking it to your social media channels.
Listen to your customers
The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify your problems and weaknesses. How can your offerings act as a solution? Is it possible to develop new products that help solve these problems? Engage in customer feedback and keep an eye on changes in customer behavior and audience interests.
Develop a business support system.
By developing a strong business support system, entrepreneurs can benefit from new ideas on ways to approach a particular issue or ideas for growth. In addition to family and close friends, consider mentors and business advisors who can provide you with relevant information about your business.
Review your business plan
Many entrepreneurs create a business plan at the beginning of their business journey, but don't take the time to review it from time to time. Therefore, analyzing aspects of that business plan, such as the target audience and competitors, examining cash flows and what can make the business profitable, while also checking the timelines for achieving business objectives, is equally essential to help ensure the continued growth of your business.
To learn more about how GoDaddy can help your small business: Domain names, websites, hosting and online marketing tools – GoDaddy MX
About GoDaddy
GoDaddy helps millions of entrepreneurs around the world start, grow and scale their businesses. People come to GoDaddy to name their idea, create a professional website, attract customers, sell their products and services, and accept online payments. GoDaddy's easy-to-use tools help micro-business owners manage everything in one place, and their expert guides are available to provide 24/7 support. For more information about the company, visit www.godaddy.com.
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SOURCE GoDaddy
