How startups can produce social content that really resonates

Social networks can It can be a great tool for startups to gain visibility and build a following among investors and customers, but coming up with a winning strategy can seem like a daunting task.

Each platform demands a different strategy and comes with its own set of guidelines. More importantly, each attracts a specific audience for that channel. Content that wins on Twitter may not be as successful on Instagram or TikTok.

Social media can be a tough place for startups operating with reduced teams and resources. Even so, Redpoint’s head of content, Rashad Assir, thinks the potential rewards make it worth it.

At TechCrunch’s Early Stage conference last week, Assir and Redpoint partner Josh Machiz said the key to creating content that resonates on social media is to make posts that feel authentic and targeted to a specific audience.