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Business branding and Personal branding Now especially for companies led by knowledgeable and influential founders are closely aligned. So it’s understandable that many entrepreneurs and C-suite-bound professionals are developing their own online personas and audiences. It’s no longer enough to simply offer your talents to recruiters; You ideally want to package the built-in following.
Social is by far the best platform for nurturing a personal brand LinkedIn.
Related: Avoid these 8 mistakes leaders on LinkedIn make every day
After spending years as a social media consultant, I’ve seen firsthand how LinkedIn has become a powerful tool for executives to expand their brand’s reach and grow their digital following.
Here are some reasons why company executives should be active on LinkedIn:
Build credibility and trust
LinkedIn is a professional social network and the main place people go to learn more about your professional experience and skills. By building a strong LinkedIn profile and sharing valuable content, you can Build credibility And establish yourself as an expert in your industry. This can help build trust with your audience, which is essential to your personal branding and building a successful business.
Start by enabling Creator mode on your LinkedIn account. Enabling this will give your account a follow button instead of a connect button, so that others can see your posted content without having to approve each connection request.
Creator mode can help you grow your personal brand by expanding your connections and getting your content to a larger professional audience on LinkedIn.
Expand your network
With over 700 million users worldwide, LinkedIn is the best platform to expand your network. by Connecting with other professionals In your industry, you can build relationships that can lead to new business opportunities, partnerships, and collaborations. The site also allows you to join groups and discuss with like-minded professionals, which can help you learn and grow in your industry.
Be bold and add people you don’t know on LinkedIn but have mutual connections with, because expanding your reach will require adding users connected to your industry that you may not know personally.
Adding your LinkedIn URL to your email signature will also direct professionals you contact to your page so you can make more relevant connections.
Related: 5 Tips for Creating LinkedIn Posts That Drive Valuable Engagement
Increase brand visibility
LinkedIn is a powerful platform to grow yourself Brand visibility. By sharing content, you can reach a wider audience and increase your brand’s reach. You can also use popular social media networks to promote your business and share updates about your company. By being active on the platform, you can ensure that your brand is top of mind for your audience.
As with other social media platforms, hashtags can be a crucial way to increase your personal brand’s exposure. Hashtags work the same way they do on platforms like Instagram and Twitter, and will ultimately boost your engagement and reach with every post.
There are also a handful of tricks you can use when using hashtags to make your posts more searchable. Avoid gaps in yourself Hashtags; For example, if you want to use the hashtag “LinkedIn Executives”, type it as “#LinkedInExecutives”.
Don’t go crazy with the number of hashtags in a simple post; Should do one or two tricks per post. Keep them short and simple, as shorter hashtags are generally more popular. You can also follow specific hashtags to ensure specific content finds its way into your feed. You can do so by searching for a specific hashtag and tapping the “Follow” button.
Cultivating your personal brand and business tone can also enhance your personal brand, increase your company’s reach, and Build loyal customers. Tone of voice can showcase personality and bring visual assets to life. Done right, it can be a valuable aid against negative situations and build personality. Even if your products or services are particularly unique or different from what the market offers, that doesn’t mean your approach has to be a dime a dozen.
When considering what your tone of voice should be for your personal or your business brand, it’s important to evaluate how you want to approach partners and clients in both verbal and written content, what style guidelines you want to follow, and how. All this will come to life in action.
Using hashtags and nailing the right tone of voice can be the difference between boosting your personal brand and sinking it into the mud.
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Attract top talent
LinkedIn is also a great platform to attract top talent to your company. By sharing updates about your company and culture, you can showcase what makes your business unique and attract candidates who are a good fit for your organization. You can also use LinkedIn to post job openings and connect with potential candidates.
Apart from these benefits, LinkedIn is also an ideal platform for building a personal brand. Unlike other social media platforms, LinkedIn focuses on professional development and career advancement. By sharing content and Engage with your audience On the site, you can position yourself as a thought leader in your industry and build a brand that is synonymous with your business.
So, if you’re a company executive looking to expand your brand’s reach, don’t overlook the power of LinkedIn. By being active on the platform, you can build credibility, expand your network, increase your brand visibility and attract top talent. And by building a strong personal brand on LinkedIn, you can help ensure the long-term success of your business.