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The phrase “thought leader” is easy to write Marketing jargon, but when used well, it holds great value for both leaders and their companies. In fact, according to 2020 research The survey, conducted by Monkey, describes two-thirds of marketers Thought leadership as a “top priority” for their organizations.
But what does this concept really mean? It is the delivery of content that shares your skills, insights and experience with and for the benefit of others. It’s about creating and adding value to a broader industry conversation about a particular topic — both building knowledge and taking a stand.
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