Goal Announced today that it will phase out the addition of new stores without checkout on Facebook and Instagram enabled. Starting June 5, new store onboarding through Commerce Manager and Shopify will only happen with Facebook and Instagram checkout enabled. By August 10, new store onboarding through all other partners will only happen with Facebook and Instagram checkout enabled.
Starting April 24 of next year, Payment-Free Shops will no longer be accessible on Facebook and Instagram enabled. This means that stores that direct people to an eCommerce site to complete a purchase, instead of allowing people to make a purchase directly through Facebook or Instagram, will no longer be accessible.
Meta notes that businesses without checkout-enabled stores will no longer be able to use features associated with stores, including organic tagging in posts and creating new custom/similar audiences derived from people who have visited a store.
“Starting August 10, 2023, some businesses without shops enabled to checkout on Facebook and Instagram will no longer be able to tag their products through the Content Publishing API,” the company wrote in a statement. blog post. “This will affect both the API and native interfaces, and will remove product tags from previous releases. Deprecation will occur in some markets on or after August 10, 2023. After this date, some users will receive an error when attempting to tag an ineligible product, and affected product tags in older releases will not be returned from the end of the list. IPA”.
Meta notifies users that in order to keep their store on Facebook and Instagram, they must enable payment before April of next year. If payment is not enabled by then, your store will be inactive and will remain inactive until payment is enabled.
Separately, Meta announced that on June 5, 2023, if your Facebook Page hasn’t already been upgraded to the new Pages experience, it will automatically upgrade. The company says this update won’t support some old features, like the ability to manage and publish a catalog or product detail page from a Facebook page, but notes that businesses will still be able to post links to their website.
Facebook and Instagram first launched Shops in 2020 as a way for users to purchase products from a business page. The company is framing the new change as part of its efforts to build a “seamless shopping experience” for people that also helps businesses grow.
The change signals that Meta is doubling down on its checkout experience and focusing on being the sole payment provider for Shops on Instagram and Facebook.
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