Instagram could launch an alternative to Twitter in June

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Instagram is “secretly testing” a text-based app to compete with Twitter, and the debut could happen as early as next month. Bloomberg reported.

The new platform has reportedly been available to celebrities and select creators for months now and is a separate app from Instagram, but there will be an option to link accounts.

Lia Haberman, a UCLA adjunct professor of social and influencer marketing, tweeted a screenshot of the new platform, according to Bloomberg.

“It is impossible to predict how the public will respond, but this could be an alternative,” he wrote.

Based on a (somewhat fuzzy) example I got, the new Meta app looks a lot like Twitter.

So could this take care of all the Twitter screenshots we’ve been seeing in the Feed lately? Maybe.

It is impossible to predict how the public will respond, but this could be an alternative. pic.twitter.com/xgQa1kUjCl

—Lia Haberman (@liahaberman) May 19, 2023

From Elon Musk bought Twitter for $44 billion in October 2022, many users have grown frustrated with the changes, from reinstating controversial accounts to adopting Twitter Blue.

Data shows that even the most dedicated tweeters are losing interest. according to a survey According to the Pew Research Center, the activity of Twitter’s “most active” users has decreased by 25% since Musk’s acquisition of the platform.

Related: ‘It’s a long story’: Elon Musk publicly apologizes to disabled employee after Twitter spat

Entrepreneur has reached out to Meta, the owner of Instagram, for comment.