Jaguar Land Rover Changes Corporate Name to JLR
Jaguar Land Rover (JLR) recently announced that it will now be known simply as JLR, removing Land Rover from its corporate name. The move aims to highlight the unique DNA of each of JLR’s brands, which include Range Rover, Defender, Discovery, and Jaguar, as well as accelerate the company’s vision of being creators of modern luxury.
New Brand Identity to Remove Ambiguity
According to the press release, JLR’s new brand identity seeks to remove ambiguity and simplify the company’s branding strategy. The move comes as JLR revamps its lineup with new models, including a maturation of the current Range Rover set for release in 2024 and a possible four-door electric Jaguar GT in 2025.
JLR’s New Corporate Logo
The new branding also includes a new corporate logo, which replaces the former Jaguar and Land Rover logos side by side. The change elevates Land Rover models to the same level as Jaguar, making them unequivocally brands in their own right. Land Rover had previously moved in this direction by trying to create “families” of variants, adding models such as the Range Rover Sport, Evoque and Velar, and the Discovery Sport as a companion model to the original Discovery.
JLR’s Vision for the Future
JLR has a bold vision for the future, which includes selling only electric vehicles by 2025. In line with this vision, JLR aims to accelerate delivery of the company’s vision of being proud creators of modern luxury, focusing on the unique DNA of each of JLR’s brands. This will enable JLR to build on its already impressive heritage and create vehicles that surpass all expectations.
Land Rover Brand Continues to be a Key Part of JLR’s DNA
Despite the removal of Land Rover from the corporate name, JLR confirmed that the Land Rover brand will continue to be a key part of the company’s DNA. The brand remains across vehicles, websites, social media, and retail sites, underpinning the world-class Range Rover, Defender, and Discovery brands.
Additional Piece: How JLR’s Rebranding Can Help the Company Achieve Sustainable Growth
Jaguar Land Rover’s rebranding strategy marks a significant shift in the company’s corporate identity and an opportunity for the company to establish itself as a leader in the luxury vehicle market. By removing Land Rover from its name, JLR aims to streamline its branding strategy and differentiate its brands, highlighting each one’s unique DNA.
Here are some potential benefits the rebranding can offer JLR:
Innovation and Growth
As JLR shifts towards electric vehicles, the rebranding can help it to signal its forward-thinking and innovation. The clear separation of each brand within the company’s portfolio can help enhance brand recognition and appeal to a wider audience. This increased awareness of each brand’s unique identity could generate sustainable growth for JLR in the long run.
Increased Brand Differentiation
The removal of Land Rover from JLR’s name aims to promote a clear differentiation of each brand within the company’s portfolio. Brands like Range Rover, Defender, Discovery, and Jaguar can establish themselves as stand-alone brands, which could attract new customers to the company. By achieving distinct differentiation among its brands, JLR can make sure that each brand provides a unique value proposition, thereby promoting its growth and profitability.
Improved Customer Experience
With each brand having its own identity, JLR can cater to a specific set of customer needs and preferences. The company can develop unique marketing campaigns based on each brand’s identity, thereby improving the overall customer experience. By doing this, the company will be able to target specific market segments better and offer a more personalized customer experience.
In summary, JLR’s rebranding is a bold strategy that aims to set the company apart from its competitors. The move can help to enhance brand recognition and provide consistent messaging to the target audience. As JLR rolls out its electric vehicles and new models, its rebranding strategy could prove to be a game-changer.
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From now on, Jaguar Land Rover will be known simply as JLR, the automaker confirmed in a press release on Thursday. The change removes Land Rover from the corporate name, although JLR stressed that it will not be removed entirely.
“The new brand identity aims to remove ambiguity and highlight the unique DNA of each of JLR’s brands – Range Rover, Defender, Discovery and Jaguar – as well as accelerate delivery of the company’s vision of being proud. creators of modern luxury,” the statement read.
jlr logo
The new branding also includes a new corporate logo (shown above). Previously, the company used the Jaguar and Land Rover logos side by side to represent itself.
The change elevates Land Rover models to the same level as Jaguar, making them unequivocally brands in their own right. Land Rover had previously moved in this direction by trying to create “families” of variants, adding the range rover sportEvoque and Velar along with the traditional Range Rover and the discovery sport as a companion model to the original Discovery. In our reading, the vehicles will carry names like JLR Range Rover, JLR Jaguar F-Pace, JLR Discovery Sport, and JLR Defender 90.
However, JLR confirmed that the Land Rover name will not disappear entirely.
2019 Land Rover Discovery Td6
“The Land Rover brand will continue to be a key part of the company’s DNA,” the statement said. “Land Rover continues to be a world-renowned and important heritage brand, which remains across vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands.”
The corporate identity changes come as JLR moves to sell only electric vehicles by 2025, as well as revamping its lineup with new models, including a electric version of the current Range Rover maturing in 2024 and a electric four-door Jaguar GTprobably in 2025.
https://www.motorauthority.com/news/1139814_jlr-defines-new-branding
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