It is not surprising that many large social media accounts have recently linked Bluesky, but A new analysis From the Pew Research Center tries to quantify that change.
This comes as an update of Pew news influencer report Released in November 2024, which did not include Bluesky in his numbers. The report focused on a relatively small group of 500 influential people, all of whom have more than 100,000 followers on at least one important platform and regularly publish on current events.
For this update focused on Bluesky, Pew observed those same influencers (instead that may have found a large audience in Bluesky exclusively) and saw that in February/March, 43% of them had an account about Bluesky. A little more than half (51%) of these accounts were created after the presidential elections of 2024.
There is a great division between the influencers to the right and the left, with 69% of the leftist stories (those that explicitly identified as liberals or democrats and expressed their support for Kamala Harris or Joe Biden before the presidential elections) making the leap to Bluesky, while only 15% of the conservatives did the same.
This movement was not necessarily at the expense of X (previously Twitter). While the alliance of the owner of X Elon Musk with the now president Donald Trump seemed drive new users to Bluesky82% of the influencers traced by PEW still had an X account, only a bit of 85% in the summer of 2025.
In other words, even if the influential lefts are immersing their fingers in Bluesky, most of them (87%) have not abandoned X. Pew also says that most influencers continue to publish more regularly in X than in Bluesky.
However, Bluesky’s activity seems to be taking up: the number of influential people in Bluesky who are actually publishing 54% in the first week of January to 66% in the last full week of March.