Linda Yaccarino Says “Game On” As Instagram Prepares Twitter Clone

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Game on, Elon Musk’s handpicked sequel tweetedone week later thanks her new boss for the job as head of the social network.

Your post was linked to a TechCrunch Article via Instagram’s Twitter clone owned by Meta. This article contains a tweet by Lia Haberman, author of the social media newsletter ICYMIwhich supposedly shows a screenshot of the new app.

Meta reportedly included the screenshot in an email sent to a select group of creators. wealth I reached out to Meta for comment but didn’t receive an immediate response.

Accordingly Haberman, who said she spoke to a creator who received the email, could release Instagram’s Twitter competitor in late June. It will be a decentralized app that “builds on the back of Instagram but will be compatible with some other apps like Mastodon.” She added that there’s a one-time sign-in with your Instagram username and password, you can sync with your existing followers, and your username, bio, and verification are taken over by Instagram.

Matt Navarra, a social media consultant, received some of the same information and shared it on May 12 tweet.

Meta will lag behind other Twitter alternatives like Mastodon and Bluesky, but it will have one huge advantage: access to billions of users across Instagram, Facebook, WhatsApp and Messenger, all of which it owns.

Competition from Meta makes Yaccarino even more difficult, as he also has to persuade advertisers who have reduced their activity on Twitter to take a second look. Many feared a rise in objectionable content under the leadership of Musk, a self-proclaimed “free speech absolutist.”

On that front, Yaccarino, the former advertising executive for NBCUniversal, is already making a positive impact. GroupM, one of the world’s leading media outlets, is “cautiously optimistic” about Yaccarino’s appointment and has told its clients it no longer views Twitter as “high risk.” accordingly The Financial Times.

While Musk is pushing for more subscription revenue, Twitter has long relied on advertising as its primary source of revenue. Daniel Ives, Managing Director of Wedbush Securities said Reuters that Musk’s appointment of Yaccarino was a “taken for granted,” noting, “This is someone who’s going to be much more aggressive in advertising.”

She also won’t be afraid to challenge Musk, as evidenced by her performance when interviewing him onstage at a Possible marketing conference in Florida last month. She questioned him aggressively over advertiser concerns and even made him promise he would “tweet less after 3am.”

Well Yaccarino, who some believe is in one glass cliff situation What other female CEOs have known faces the prospect of competing head-to-head with Mark Zuckerberg’s meta, a formidable rival with a proven social media savvy. The game actually goes on.