Speech At the SXSW conference In Austin, Texas, the technological investor and businessman Mark Cuban shared his thoughts on how AI technology can help small businesses overcome their competition. In summary, he told the crowd that AI was not the answer, in itself, but is intended to serve as a help that can help entrepreneurs getting easier to start growing their businesses and answer questions on the way.
Cuban suggested that today’s businessmen should spend “every minute of vigil learning about AI”, due to their potential.
“There is so much fast change,” he said, adding that it is different for established companies that make up the AI compared to the new companies that have just taken off.
“It’s much easier to start,” Cuban explained. “It went from, far away, in the past, $ 5,000 for a PC … if you only have a laptop and an internet connection, you can start anything,” he continued. “Now, you have a mentor, whether you use perplexity, the anthropic Claude, Chatgpt, Gemini, it doesn’t matter. You have experts. “
While he admitted that there were some problems with Ais that make mistakes and hallucinates, Cuban said that human mentors and experts do not always do it well. ”
Despite the problems, the “experts” of AI can help you understand what you do not know, and can help in other areas of managing a business, such as research, emails and sales calls.
However, Cuban warned the crowd not to trust AI too much.
“The AI is never the answer. Ai is the tool. Regardless of the skills you have, you can use AI to amplify them, ”he said.
This is particularly true in creative fields, where AI is moving to areas such as art and writing.
“Many creative people think, well, AI will write all the scripts,” Cuban said, adding. “Ai does not know a good story of a bad story. You need to be creative. Ai can make the video: trust me, I can create videos generated by AI. They will still suck, “he said.
“Regardless of the skills you have, AI can amplify them. But not using it means that someone else will amplify their skills, and that could be the difference between advance or not, ”said Cuban.