Mark Zuckerberg's job can be difficult to describe to a child. But one of his favorite hobbies these days – producing beef – is easier to understand.
The Meta CEO recently revealed that his daughter misunderstood his day job.
“For a while she just thought I was a rancher,” she said Facebook Co-Founder told Morning Brew Daily on Friday.
While Zuckerberg's fascination with martial arts is well documented, he has also set his sights on producing some of the best beef in the world – not to sell commercially, but to enjoy with friends and family.
The tech billionaire raises cattle at Ko'olau Ranch, a property he owns on the Hawaiian island of Kauai. In an Instagram post Last month he wrote:
“I started raising cattle at Ko'olau Ranch on Kauai and my goal is to produce some of the highest quality beef in the world. The cattle are Wagyu and Angus and are raised on macadamia flour and beer that we grow and produce here on the ranch.”
Zuckerberg has no shortage of land on the island. According to a Wired Investigation The property, published a few months ago, covers 1,400 hectares. “Less than one percent of all land is developed, with the vast majority dedicated to agriculture, ranching, conservation, open space and wildlife protection,” a spokesperson for Zuckerberg and his wife Priscilla Chan told the technology publication.
“We want the entire process to be locally and vertically integrated,” Zuckerberg wrote on Instagram. “Each cow eats 5,000 to 10,000 pounds of feed each year, so that’s many acres of macadamia trees. My daughters help plant the Mac trees and look after our various animals. We’re still at the beginning of the journey and it’s fun to improve every season.”
Zuckerberg jokes with his family: “If I'm ever done meta, I'm going to run Mark's Meats,” he told Morning Brew.
Such a process would be easier for a child to understand than Meta's offerings, which include Facebook, Instagram, and the Metaverse.
“As a kid, it’s hard to understand what meta is,” Zuckerberg noted.
As for raising livestock, “I just think it’s really fun,” he said. “It's like, 'Okay, let's brew our own beer.' Let's grow our own macadamia nuts.'” His children could help find out what it's like to carry out such a process, and it's “easier for them to do that than to get involved in the software business.”