Hamburger is back to his thieving ways.
After years on the sheep, the iconic mascot has been resurrected McDonald’s To promote some big changes the fast food giant is making to its Big Mac, McDouble and Classic Cheeseburger, Double Cheeseburger and Hamburger.
Soon, McDonald’s will offer soft toasted buns, melted cheese, caramelized white onions and more Big Mac sauce.
The company has already tested the changes in Australia, Canada and Belgium.
“We’ve found that making small changes to our process, such as making hotter, more melted cheese and adjusting our grill settings for a better sear, add up to a big difference in making our burgers tastier than ever,” senior director chef Chad Shaffer said. Culinary Innovation, McDonald’s USA, whose division has made changes to the menu.
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Hamburger advertising campaign
McDonald’s decided to bring the hamburgerler out of hiding to promote its new advertising campaign. Two new ads will feature the masked bandit wearing his trademark cap and prison pinstripes.
In the spots, the hamburgerler is shown taking out a local McDonald’s, where he spots a fresh version of the burger. He then sneaks down to the restaurant and steals a tray of burgers.
“What better way to show how good they are than to turn the most notorious burger thief loose in our marketing campaign,” said Tariq Hasan, McDonald’s USA Chief Marketing and Customer Experience Officer. , said In a statement.
The McDonald’s menu move comes amid a restructuring at the company. Earlier this year, McDonald’s Hundreds of employees were laid off At its corporate offices, cut salaries and benefits for others and closed field offices.