Inequality in Support for Menopause: Holland & Barrett Takes a Step Forward
Introduction
Menopause is a natural biological process that all women will go through at some point in their lives. However, a recent study conducted by Holland & Barrett has shed light on the inequality in support for menopause, particularly for women from black, Asian, and minority ethnic (BAME) backgrounds. The study reveals that 51 percent of BAME women feel that current advice is unrepresentative and too focused on the experiences of white women. Additionally, 26 percent of women from ethnic minority communities find it difficult to access menopause support relevant to their specific background. In response to these findings, Holland & Barrett is launching a campaign to make its menopause information and support more inclusive.
Holland & Barrett’s Campaign
Holland & Barrett, the UK’s leading health and wellness retailer, is taking a step forward to address the inequality in menopause support. On June 27, the company will be launching several new initiatives as part of its menopause campaign, aimed at making menopause information and support more inclusive and diverse. The retailer will be offering more personalized advice and content tailored to different needs.
Online Consultation Service in Multiple Languages
One of the key initiatives of Holland & Barrett’s campaign is the launch of a free online menopause consultation service in multiple languages. This service will be staffed by trained menopause counselors who will provide guidance and symptom support in various languages. The initial languages offered will be Hindi, Urdu, Gujarati, and Punjabi. By offering support in multiple languages, Holland & Barrett aims to bridge the gap between women from different ethnic backgrounds and menopause support.
Partnerships and Advocacy
Holland & Barrett has partnered with anti-menopause activists Meera Bhogal and Michelle Griffith Robinson to raise awareness and launch the online consultation service. This collaboration will bring together their expertise and firsthand experiences to ensure that menopause support is accessible to all women, regardless of their ethnic background. Additionally, Holland & Barrett has joined forces with leading women’s health charity, Wellbeing of Women, to launch “The Women’s Health Community Fund.” This initiative aims to provide resources to individuals and groups in underserved communities, focusing specifically on low-income families, ethnically diverse communities, people with disabilities, and LGBTQ+ individuals. The fund will raise awareness and provide information about menopause tailored to the needs of these communities.
Recognizing the Importance of Cultural Background
Research has shown that a person’s race and cultural background can play a significant role in their experience of menopause. For example, black women tend to begin menopause two years earlier than white European women and experience more severe and longer-lasting symptoms such as hot flashes and night sweats. Asian women, on the other hand, may have different symptoms altogether. Recognizing the need for a more personalized approach, Holland & Barrett has provided expanded training to its 4,000 colleagues to better advise on menopausal symptoms and solutions.
Conclusion
Holland & Barrett’s menopause campaign marks an important step towards addressing the inequality in menopause support. By offering a free online consultation service in multiple languages and partnering with activists and charities, the company aims to provide more diverse and personalized advice and content for women from different ethnic backgrounds. Furthermore, by recognizing the impact of cultural background on menopause experiences, Holland & Barrett is working towards creating a more inclusive conversation and support system for all women. The launch of “The Women’s Health Community Fund” will also contribute to raising awareness and providing resources to underserved communities. Through these efforts, Holland & Barrett is demonstrating its commitment to ensuring that every menopause matters.
Summary:
Holland & Barrett has conducted research that reveals inequality in menopause support, with 51 percent of black, Asian, and minority ethnic women finding current advice unrepresentative and too focused on white women’s experiences. In response, Holland & Barrett is launching a menopause campaign to make its support more inclusive. The campaign includes a free online menopause consultation service in multiple languages, expanded training for staff, partnerships with activists and charities, and launching the Women’s Health Community Fund. The company recognizes the impact of cultural background on menopause experiences and aims to provide diverse and personalized advice and support.
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Every menopause matters: New research reveals inequality in support for menopause with 51 percent of black, Asian and minority ethnic women saying current advice is unrepresentative and too focused on women’s experience White women. A quarter of women (26 percent) from ethnic minority communities say they find it difficult to access menopause support relevant to their specific background.
Holland & Barrett’s (H&B) campaign is launching in the wake of new research revealing inequality in support for menopause with 51 percent of Black, Asian and minority ethnic women saying current advice are unrepresentative and overly focused on the experience of white women
Launching to media on June 27, the campaign sees H&B launch several new initiatives to make its menopause information and support more inclusive by offering more diverse and personalized advice and content, tailored to different needs.
H&B is the first retailer to launch a free online menopause consultation service in multiple languages. The service will be staffed by trained H&B menopause counselors who will offer guidance and symptom support in multiple languages, starting with Hindi, Urdu, Gujarati and Punjabi.
Pictured are anti-menopause activist Meera Bhogal and Michelle Griffith Robinson, Olympian and anti-menopause activist, who partnered with H&B to raise awareness and launch the online consultation service.
Also featured are Lina Chan, Director of Women’s Health at Holland & Barrett and other Holland & Barrett colleagues.
In response to this research, Holland & Barrett, the UK’s leading health and wellness retailer, is continuing its menopause campaign work to make ‘every menopause matters’. Together with the support of Olympian and anti-menopause activist Michelle Griffith Robinson and expert Meera Bhogal, the retailer is launching several new initiatives to make its menopause information and support more inclusive by offering more diverse advice and content and personalized, adapted to different needs.
Nearly a third (31 percent) believe that being able to speak with a health professional of the same ethnicity would have made a difference in their menopausal experience. Fifteen percent go so far as to say that communicating in their native language would have made a positive difference.
Based on these findings, Holland and Barrett is the first retailer to launch a free, multilingual Menopause. online consultation service. The service will be staffed by trained H&B menopause counselors who will offer guidance and symptom support in multiple languages, starting with Hindi, Urdu, Gujarati and Punjabi.
Cross-cultural research shows that a person’s race and cultural background can affect how a woman feels about menopause, the severity of her symptoms, when symptoms may start, and even how long they last—for example: on average, women Black women begin menopause two years earlier than their white European counterparts and typically reach menopause at age 49. A SWAN study found that for black women, symptoms such as hot flashes and night sweats are more severe and last longer than for white European women. The symptoms in Asian women are again different.
Recognizing the need for a more personalized approach, H&B’s 4,000 colleagues have also received expanded training to help better advise on menopause symptoms and solutions.
Lina Chan, Director of Women’s Health at H&B, comments: “We have long supported women’s well-being and while much work has been done to break the taboo surrounding menopause, our customers have told us there is still much to do to represent the well-being of every woman. experience. That’s why we’ve worked with our colleagues and leading activists like Menopause Mandate and Wellbeing of Women to find simple ways we can help all women be heard and supported, both through H&B and in the communities we serve. we serve. We know there is more to do to make the menopause conversation truly inclusive of all experiences, and this is our next step on that journey.”
Menopause expert Meera Bhogal says: “In the South Asian community, women’s health is generally not talked about, so when I started experiencing perimenopausal symptoms in my 40s, I had no idea what to expect.” it was happening to me I wish I had been equipped with the correct information, so I really appreciate the steps H&B is taking. I really want to help remove the stigma of menopause and open conversations and help women in all communities access the advice and support they need.”
As part of H&B’s Every Menopause Matters campaign, customers will find menopause content online in different languages and, in a pilot test, their ad campaign will be translated into Hindi to reach and support a broader community of women for whom language can be a barrier.
The retailer has also partnered with leading women’s health charity, Wellbeing of Women, to launch ‘The Women’s Health Community Fund’, which will provide resources to individuals and groups in underserved communities with a specific focus on those from low-income families. income, ethnically diverse. communities, people with disabilities and LGBTQ+, to raise awareness and provide information about menopause in a way that best reaches and meets the needs of your community.
Janet Lindsay, Executive Director of Women’s Wellness, said: “We are excited to be working with Holland & Barrett to launch the Women’s Health Community Fund. By providing grants to people from underserved groups, we hope you provide them with the resources they need to help improve menopause awareness, education, and support in their communities.
“There are stark inequalities for women and individuals when accessing menopausal information and care that is often not designed to meet the particular needs of Black, Asian, or other minority ethnic groups, as well as those of economically disadvantaged or disabled backgrounds and LGBTQ+. We look forward to partnering with communities across the UK to help ensure that no woman or person is left behind when it comes to menopause.”
https://www.hippocraticpost.com/womens-health/every-menopause-matters/amp/
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