Meta is testing a new payment model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not earnings from ads on their Reels, the company Announced on Tuesday. The tech giant also announced that it will be expanding the Ads on Reels monetization program on Facebook to more creators and will begin testing the program on Instagram in the coming weeks.
The company began testing ads on Facebook Reels last year as a way for creators to earn money on their Reels. Meta is now inviting thousands more creators to join the program, including many creators who previously participated in the Reels Play bonus program on Facebook, which was recently closed.
Payouts are determined by the number of views, meaning the better a creator’s Reel performs, the more the creator can earn. Over time, Meta may consider other factors when determining payouts, the company says.
“We are learning through our testing that performance-linked pay is better at balancing everyone’s needs,” Meta wrote in a post. blog post. “Many variables outside of creators’ control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there is a relevant ad to deliver to that viewer. With a performance-based model, creators can focus on content that resonates with their audiences and helps them grow; advertisers gain access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.”
All creators invited to participate in the program will be automatically added to the new payment model. Creators who were already part of the program will transition to the new payment model in the coming weeks.
Image Credits: Goal
To be eligible for an invite to the program on Facebook, creators must live in one of 52 countries and meet minimum requirements, such as being at least 18 years of age and passing Facebook’s Partner Monetization Policies and Content Monetization Policies. Once a creator is added to the program, they must complete the onboarding process, which includes agreeing to the terms of use and providing payment details. From there, they just need to create attractive Reels to start winning.
Meta notes that you can check if you’re part of the program on Facebook by visiting the Pro Dashboard and navigating to the Monetization Tools section. If you’re invited, you should see “Reel Ads” and can select “Set Up” to begin onboarding.
As for the program’s launch on Instagram, Meta says it will begin testing Instagram Reels ads with a similar performance-based payment model among a small group of creators and advertisers in select markets in the coming weeks.
“We are still in the early stages of our work with Ads on Reels, and we will continue to monitor these tests closely as we work to find the best solution for creators, advertisers, and our apps in general,” the company wrote in the post. ad posting.
When Meta decided to end the Reels Play bonus program, it seemed like the company was backing out of paying creators based on the popularity of their short videos. However, the revamped performance-based payment model for the Ads on Reels program indicates that Meta is still focused on rewarding creators who create compelling content, while also generating ad dollars.
With short video being one of the most popular formats on social media today, it’s no surprise that Meta focuses on ad revenue sharing models when it comes to rewarding creators. Meta isn’t the only company looking to prioritize ad revenue sharing models over creator funds, as both Snapchat and YouTube Shorts they have moved to ad revenue sharing models.
Additionally, Meta announced today that it plans to start testing a performance-based pay model for In-Stream ads on Facebook with a small group of creators, noting that it wants to support creators who create all kinds of content.
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