Mozilla Announced today you have acquired false point, a startup that offers a website and browser extension that helps users identify fake or unreliable reviews. The finanacial terms of the contract were not disclosed. Fakespot offers can be used to spot fake reviews listed on various online marketplaces, including Amazon, Yelp, TripAdvisor, and more.
Founded in 2016, New York-based Fakespot uses a system of artificial intelligence and machine learning to detect patterns and similarities between reviews in order to pinpoint reviews that are most likely to be misleading. Fakespot provides a rating or rating for product reviews to help consumers make more informed decisions when making a purchase. The goal behind the company’s website and browser extension is to give users the ability to quickly see where misleading reviews may be artificially inflating a product’s search engine ranking.
“Fakespot will continue to work across all major web browsers and mobile devices, and the Mozilla team will invest to continue to improve the Fakespot experience for its many dedicated users,” Steve Teixeira, Mozilla’s chief product officer, said in a statement. blog post. “There will also be future Fakespot integrations that are exclusive to Firefox. The addition of Fakespot’s capabilities will make Firefox customers better equipped to weed out misleading reviews and shop with the confidence of knowing what they’re buying is authentic and of high quality.”
Mozilla says that with Fakespot, Firefox users will have access to a trusted shopping tool that will help improve the e-commerce experience. The company says that it will introduce Fakespot functionality to Firefox over time.
Although AI and machine learning have long been used to detect fake reviews, the task is likely to become more difficult with the introduction of improved, commercially available AI tools. For example, recent reports indicate that people are using AI chatbots, such as OpenAI’s ChatGPT for writing product reviews on Amazon. These reviews that are supposedly written by ChatGPT could be the next iteration of scams and fake reviews.
Today’s announcement comes a few weeks after Mozilla launched an AI-focused startup called Mozilla.ai. The startup company’s mission isn’t to build just any AI, its mission is to build AI that is open source and “trusted,” according to Mark Surman, Mozilla’s CEO and director of Mozilla.ai.
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