mplus, a leader in third-party data advertising technology, has launched its new enterprise retail solution, mCommerce, designed to help brands survey their audiences directly on their own digital platforms.
This solution allows brands to collect insights through zero-party, consent-first data collection, providing a unique alternative to traditional data strategies.
mCommerce Precision Retail technology allows brands to go beyond first-party data by collecting information that consumers voluntarily share.
“With our enterprise mobile commerce solution, brands can easily survey audiences on their websites or mobile apps, capturing information that consumers voluntarily share,” says Will Oatley, co-founder of mplus.
In a landscape dominated by closed ecosystems run by tech giants and retail media networks, mplus plans to empower brands to create and control their own audience data. “
First-party data is great for understanding what your customers are doing on your site or in-app, but zero-first-party data is key for filling in the gaps and predicting what they will do next,” adds Katelyn Daniell, co-founder of mplus. “That’s why we believe zero-party data will be a more effective prospecting strategy than the current tactics being leveraged today.”
With the launch of mCommerce, mplus aims to pave the way for a future of consent-based, self-declared data mining, offering brands a new approach to audience insights and customer engagement.