In a new regulatory filingNetflix revealed that paid 587 million dollars in cash for InterPositive, a startup co-founded by actor and director Ben Affleck.
The transmission company announced the acquisition in Marchwith a statement from Affleck saying he wanted to “protect the power of human creativity.” According to Affleck, InterPublic’s AI tools help filmmakers improve their footage in post-production, particularly when it comes to compensating for “real-world production challenges, like missed shots, background replacements, or incorrect lighting.”
At the time, Netflix announced that the entire InterPositive team would be joining the company, with Affleck serving as a senior advisor, but did not disclose the financial terms of the deal. A later report in Bloomberg suggested that the deal could be valued at up to $600 million.
In its most recent earnings report, Netflix said that Around 300 of its titles have already used generative AI..