The HP Amplify Partner Conference held in Las Vegas last week at times seemed no different than any other IT conference in recent months, with a massive emphasis on AI and how it will change our future.
HP Inc is known for a wide range of hardware, but its dominant image in most people’s minds is that of a printer company. That has not been the company’s main goal for many years and today it is the second largest PC manufacturer in the world, after Lenovo.
However, it was reassuring to discover that the company remains committed to its heritage and continually pushing the boundaries of printing.
At Amplify, he introduced the new HP Color LaserJet 3000 series, aimed at users who need high performance in a small space. In other words, small businesses that need the kind of performance that businesses take for granted.
It’s powered by TerraJet, an energy-efficient toner technology that promises sharper colors and fast print speeds.
HP also had an answer for those who think printing is disappearing from the business world: a persistent myth that refuses to die even in the face of clear evidence that the paperless office does not correspond to reality.
According to HP SMB End User Segmentation research, completed in September 2023, with a total sample of 4,234 respondents spread across the US, Germany, China and India, 80% of SMBs prefer to work with a combination of digital and printed materials. For them, impact and quality are vital.
“In the era of hybrid work, as companies reimagine their workspaces, demand for high-performance solutions in small and flexible offices is increasing,” said Aurelio Maruggi, president of the office printing solutions division. from HP. “With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we offer exceptional color quality, professional speed and energy efficiency in a compact design. By optimizing printer manageability, we enable SMBs to save money, time and effort, while ensuring high-quality prints, safeguarding sensitive information and effortlessly adapting to collaborative, growth-oriented environments.”
HP provided the following information about the new HP Color LaserJet Pro 3000 series:
HP’s next-generation toner technology, TerraJet, has a unique toner formula that enables richer, sharper colors. TerraJet technology will provide customers of the new Color LaserJet Pro 3000 series with 11% more vivid colors and 18% faster print speeds. In addition to the improvements in the 3000 series, TerraJet also enables up to a 27% reduction in energy consumption and up to a 28% reduction in plastics in toner cartridges, helping customers achieve their productivity goals. sustainability.
The new HP Color LaserJet Pro 3000 series is part of a broader A3 and A4 portfolio that has been completely revamped for the hybrid office, offering consistent solutions from small businesses to enterprise customers. HP was recently recognized for its industry leadership, earning A4 Line of the Year recognition from Keypoint Intelligence. Presented once a year, this award recognizes the best overall line of hardware based on rigorous laboratory testing and in-depth market research. Devices are rated based on reliability, value, usability, image quality and speed.
“I know how important consistency of performance, user interface and solution enablement is to deploy a wide range of products, from low-end desktop printers to floor-standing multifunction products,” said Maruggi. “Our portfolio helps customers achieve their printing goals with our winning line of hardware enabled by leading solutions.”
In addition to consistency of printing capabilities across the portfolio, HP Workforce Solutions announced new and improved solutions at the Amplify Partner Conference, adding further innovations across the printing ecosystem.
Availability
The new HP Color LaserJet Pro 3000 series is expected to be available beginning in May 2024. Information on country availability, pricing, and retail destinations varies by region.