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Header: Nike Responds to Angry Fans’ Call for Mary Earps’ Jersey

Introduction:
England Women’s World Cup goalkeeper, Mary Earps, became the center of attention when angry fans realized that they couldn’t purchase replicas of her jersey. Nike, the official supplier, faced backlash for not making the goalkeeper’s jersey available for sale. After much criticism and a petition signed by over 150,000 supporters, Nike finally announced that a limited number of replica jerseys would be released after the tournament’s conclusion. This article explores the fans’ fight for the recognition of goalkeepers in women’s football, Nike’s response, and the underlying challenges faced by brands in manufacturing goalkeeper jerseys.

1. Fans’ Frustration and Support for Mary Earps:
– Angry fans expressed their disappointment in Nike’s decision not to offer replicas of Mary Earps’ jersey.
– Supporters, including UK politicians and fellow professional soccer player Beth Mead, voiced their support for the goalkeeper.
– Social media platforms were flooded with demands for Earps’ jersey, highlighting the growing interest in women’s football and the need for recognition of goalkeepers.

2. Nike’s Initial Response and Criticism:
– Nike faced significant criticism after not providing goalkeeper jerseys for Earps and other goalkeepers in the tournament.
– In an interview, Earps expressed her disappointment and hurt over Nike’s decision, highlighting the undermining of goalkeepers’ roles in women’s football.
– The Oregon-based manufacturer, although providing jerseys for outfield players and the men’s goalkeeper, omitted Earps’ jersey from their offering.

3. Nike’s Announcement: Limited Availability of Replicas:
– After the tournament, Nike announced that they would sell a “limited number” of replica Lioness goalkeeper jerseys.
– The jerseys would be available for England, USA, France, and the Netherlands through the federation’s websites.
– Nike acknowledged the fans’ passion and support for women’s football and committed to selling women’s goalkeeper jerseys in future major tournaments.

4. Manufacturing Challenges for Goalkeeper Jerseys:
– Brands face unique challenges in manufacturing goalkeeper jerseys due to a smaller fan base and different manufacturing processes.
– Nike cited these challenges as reasons for not initially providing replicas of Earps’ jersey.
– Other suppliers, including Puma and Adidas, also did not offer goalkeeper jerseys for the women’s national team.

5. Sales and Revenue Impact:
– Nike’s decision not to sell Earps’ jersey during the tournament led to potential revenue loss.
– However, England’s success in reaching the finals helped offset this loss, as Manchester United reported their “Earps No. 27” jerseys as the second best-selling women’s replica shirts of the season.

Conclusion:
The outcry from angry fans and their justified demand for Mary Earps’ jersey prompted Nike to listen and make a positive change. The announcement of limited replicas signifies a step towards recognizing and celebrating the role of goalkeepers in women’s football. However, the underlying challenges in manufacturing goalkeeper jerseys highlight the need for brands to equally represent all positions in the game. With continued support and demand, fans can play a vital role in driving change and ensuring the recognition of every player on the field.

Summary:
After facing criticism for not offering replicas of England Women’s World Cup goalkeeper Mary Earps’ jersey, Nike has responded by announcing the release of a limited number of replicas. Angry fans, including UK politicians and fellow professional soccer players, expressed their frustration and support for Earps on social media. Nike acknowledged the fans’ passion and support for women’s football and committed to selling women’s goalkeeper jerseys in future major tournaments. Challenges in manufacturing goalkeeper jerseys, including a smaller fan base and different manufacturing processes, were cited by Nike. Despite these challenges, the demand for Earps’ jersey highlights the need for equal representation of all positions in the game.

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Angry fans who wanted to show their support for England Women’s World Cup goalkeeper Mary Earps are being justified. Replicas of their jersey are finally being released by the official supplier Nike.

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