Identity management used to mean making sure you had your driver’s license when you left the house, but these days it’s not so easy: identity fundamentally underpins the way we engage with the digital world, and identity services they can take many forms (and, unfortunately, abuse). I’m excited to host a TechCrunch Live event with Persona Co-Founder and CEO Rick Song, one of the pioneers in the space, on how his company identified ID management as an opportunity.
This TechCrunch Live event takes place on Wednesday, May 10, 2023 at 12:00 pm PDT. register here for Hopin access, where viewers can ask questions and network with other attendees.
Along with Rick, Index Venture’s Mark Goldberg will also be speaking at the event. Mark made a prescient move to spot and endorse Persona during its Series B fundraiser and endorsed the company again for its $150 million Series C.
Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the company’s goal has remained the same: provide users with a verification system to protect and secure identity against theft and fraud. The company raised a Series B in 2021 after seeing revenue increase 20 times while users increased 5 times. In late 2022, Persona introduced new services, expanding beyond identity verification with the release of on-demand tools, including a risk assessment engine, identity workflow tool, database graphics for link analysis and fraud detection, and a marketplace for external developers. to help connect your business tools with Persona identity tools.
I hope you can join this Tech Crunch live event. Rick and Mark are ready to provide actionable insights into how companies can better protect users and how founders, by creating such services, can stand out from their competitors.
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