Developed in partnership with Welsh company EBS, the four new Plastic Detection Units aim to provide a complete picture of the recycling landscape through their strategic deployment at MRFs estimated to support a number of council districts looking to increase household waste recycling.
The scheme is an opportunity for Welsh businesses and major brands to gain insight into the entire lifecycle of their product packaging, from production to disposal, and ultimately measure how much is recycled.
Polytag will also work with several regional and national brands to integrate their UV watermarks with their GS1-approved consumer QR codes, creating a digital trail to track packaging throughout the recycling process, at the barcode level.
Alice Rackley, CEO of Polytag, said: “This partnership is another notable step by the Welsh Government towards a fully circular economy. Wales has been a leader in this area for years and Polytag is privileged to become a bigger part of this.”
“This funding will enable us to deploy our award-winning technology at four key sites that record large amounts of waste and recycling in Wales and will help provide invaluable data that will enable brands to take responsibility for their packaging.”
“We were originally a Welsh startup and we are passionate about supporting like-minded businesses and government initiatives. This funding is just the first step in supporting the work Wales is already doing to increase recycling rates and opening the door for brands who want to know when, where and how much of their packaging is recycled.”
RTIH INNOVATION AWARDS 2024
Green retail is a key focus area for The sixth edition of the RTIH Innovation Awards is now open for entries.
The awards, sponsored by CAD, 3D Cloud, Retail Technology Fair 2025and Business in FranceCelebrate global technological innovation in a fast-moving omnichannel world.
Entry is free and you can enter in multiple categories.
Key dates for 2024
Friday, October 25: Deadline for submission of nominations for the award
Tuesday, October 29: The shortlist for 2024 is revealed
October 30-November 6: Days of judgment
Thursday, November 21: The winners will be announced at the 2024 RTIH Innovation Awards ceremony, which will take place at RIBA Headquarters at 66 Portland Place in central London.