reddit Announced today that it is launching a suite of tools, called Reddit Pro, to help businesses increase their organic presence on the platform. The launch comes while Reddit is preparing its initial public offering (IPO). With this new set of free tools, Reddit will likely look to add more brands to its platform and possibly turn them into paying advertisers.
Reddit Pro is currently in its beta testing phase and gives businesses access to a multi-tool interface. The toolset features AI-powered insights that surface trending topics and conversations that are relevant to specific brands. The purpose of insights is to help businesses join conversations to connect with new and existing audiences. The insights will also help brands inform how they appear on Reddit.
Image credits: reddit
The suite also gives businesses access to publishing tools to help them draft and schedule their public posts. The company says the tools will give brands simple steps to start contributing to communities. Additionally, the suite features performance analytics that can help businesses analyze the performance of their organic posts to make better decisions about their strategy. Businesses will be able to track their overall engagement and monthly progress in their Pro dashboard.
In addition to these tools, businesses can expand the reach of their posts by turning them into paid ads without having to leave the platform, the company says. To do so, businesses must click the “promote” button on one of their posts.
Reddit says more than 200 companies have started using Reddit Pro, including Taco Bell, Wendy’s, the NFL, The Wall Street Journal, Kate Somerville, and Atlas Headrest. In early testing, Reddit found that brands using Reddit Pro generated 11 more posts and comments per month and saw a +35% increase in monthly upvotes for their organic content, on average.
Image credits: reddit
“Through Reddit Pro, we’re connecting businesses to communities in a mutually valuable way: unparalleled insights and tools for greater business engagement, both organic and paid, which then drives more relevant and valuable experiences for our users,” he said. Reddit’s head of marketing. and Consumer Experience Officer Roxy Young at the company advertisement mail.
Reddit Pro is available to businesses and organizations on a first-come, first-served basis. The company plans to release additional Reddit Pro features this year, but did not share details about what they will look like.