Rev up your engines: Unleash Small Business Straightaway at Chevrolet Detroit Grand Prix

The Chevrolet Detroit Grand Prix presented by Lear has announced that it will showcase 29 local businesses as part of its first-ever Small Business Straightaway initiative. The program will be located at Cadillac Square in downtown Detroit during the race weekend on June 3 and 4. The goal of the initiative is to provide a boost to the local economy by giving Detroit-based entrepreneurs, shop owners, and neighborhood businesses an opportunity to shine and benefit from a great weekend for commerce in Motor City. The Small Business Straightaway is a central element of the previously announced Detroit Grand Prix Community Partnership program, which focuses on driving sustainability, arts, culture and entrepreneurship, small business empowerment, and youth enrichment in the seven boroughs of the city of Detroit.

Small Business Straightaway at a Glance

Located immediately east of Campus Martius Park in downtown Detroit, Small Business Straightaway at Cadillac Square will provide local businesses the opportunity to market their businesses and sell products and services on Saturday, June 3 and Sunday, June 4 from 9 a.m. to 6 p.m. EDT. The area is expected to be a popular location just a few blocks from the new race track, where the popular Downtown Street Eats food truck rally will offer a range of food options for fans, alongside Small Business Straightaway. The 29 companies that will make up the Small Business Straightaway initiative are a diverse mix that includes both start-ups and well-established minority-owned businesses. The companies are as follows:

– Pink Poodle Dress Salon
– ZAB Cultural Collective
– I-75 South
– Artloft Center
– Chellediorstyles
– Corktown Business Association
– Detroit Forever 313
– Detroit Hives
– E. Warren Development Corp.
– Folk, Konnected Fitness Strength and Conditioning Gym
– Lorraine’s Premium BBQ Sauce
– Love Travel Imports
– Motor City Popcorn
– Ocean Ridge Developments
– Our Mobile Painting Party of Hours
– Pastry Shops
– Pony Ride
– Sno Biz Detroit
– SKIN BAR VII
– Soapstone Soaps
– Southwest Detroit Business Association
– Support Impact Give Hope
– Tacobachis
– TbakesCandy
– Threads and Legs
– Monique’s Unique Scented Candles
– VMX International
– Voluptuous Bien’Aime Boutique
– ZAB Cultural Collective

The Grand Prix community partnership program

The Small Business Straightaway initiative is part of a larger community partnership program designed to support the local businesses of Detroit. The Grand Prix intends to highlight the legacy of Black, Indigenous, and Colored businesses (BIPOC) in Detroit, focusing on increasing equity by supporting small businesses owned by women, people of color, veterans, and entrepreneurs located outside of the downtown corridor.

The Grand Prix’s Small Business Straightaway will also be in collaboration with its key community partners, all of whom share the initiative’s goals and vision for a stable and prosperous Detroit. The Grand Prix’s strategic vision includes sustainability, arts, culture and entrepreneurship, small business empowerment, and youth enrichment in the seven boroughs of Detroit. The community partnerships will work collaboratively to ensure that local entrepreneurs, shop owners, and neighborhood businesses receive the attention, resources, and care they need.

The six-key factors that will be addressed by the Detroit Grand Prix Community Partnership Program are:

1. Sustainability: This involves making long-term investments that provide lasting benefits to the local community. Examples include green infrastructure, renewable energy, efficient transportation, and waste reduction projects.

2. Arts, culture, and entrepreneurship: This involves supporting local artists, creative professionals, and entrepreneurs through creative and innovative projects. Examples include public art installations, artists in residence programs, and business incubation centers.

3. Small business empowerment: This involves supporting local small businesses by providing access to capital, training, and technical assistance. Examples include Business Development Centers, microloan programs, and business mentorship networks.

4. Youth enrichment: This involves providing opportunities for young people to gain valuable skills and experience through recreational programs, internships, and job-training initiatives. Examples include after-school enrichment programs, summer jobs programs, and STEM education initiatives.

5. Equity and Inclusion: This involves creating and maintaining a level playing field for all members of the community, including women, people of color, veterans, and entrepreneurs located outside of the downtown corridor. Examples include targeted outreach and marketing, affinity group networking, and early-stage entrepreneurship programs.

6. Economic Development: This involves supporting local economic growth by attracting new businesses and expanding existing ones. Examples include business attraction and retention programs, workforce development initiatives, and infrastructure investments.

The Detroit Grand Prix Community Partnership Program seeks to create a sustainable and equitable environment in which local businesses can thrive. The Small Business Straightaway initiative is a prime example of how the Grand Prix intends to make a positive impact on Motor City’s economy while celebrating the legacy and prospects of Detroit’s entrepreneurs, shop owners, and neighborhood businesses.

Additional Piece: The Importance of Supporting Local Businesses

The Small Business Straightaway initiative is an essential program that highlights the importance of supporting local businesses, particularly in the wake of the pandemic. The Covid-19 pandemic has hit small businesses hard, leading to closures, job losses, and financial struggles across the country. The situation is no different in Detroit, where local businesses have been significantly impacted by reduced foot traffic and decreased consumer spending.

While the government has attempted to support small businesses through various financial assistance programs, these efforts have been insufficient in many cases. That is where initiatives such as the Small Business Straightaway become essential. The program offers local businesses the opportunity to showcase their products and services to thousands of race-goers visiting Detroit. The event provides additional exposure and marketing opportunities for the small businesses, leading to increased sales and revenue.

Moreover, initiatives that support small businesses can have a far-reaching impact on the broader community. When local businesses succeed, they create jobs, generate tax revenue, and contribute to the local economy’s stability and growth. They also foster a sense of community pride and entrepreneurship, providing a foundation for future success and innovation.

The Detroit Grand Prix Community Partnership Program recognizes the vital role of small businesses in driving economic growth and social progress in the city. The program’s six key factors and Small Business Straightaway initiative represent a focused and deliberate effort to provide the necessary support and resources to local entrepreneurs, shop owners, and neighborhood businesses. By working collaboratively and strategically, the Grand Prix and its community partners aim to create a sustainable and equitable entrepreneurial ecosystem that benefits everyone in Detroit.

Summary:

The Chevrolet Detroit Grand Prix presented by Lear has announced its Small Business Straightaway initiative, which will showcase 29 local businesses in downtown Detroit during the race weekend on June 3 and 4. The goal of the program is to support local entrepreneurship, business empowerment and to drive sustainability, arts, culture and youth enrichment in the city’s seven boroughs. The initiative is part of a larger Detroit Grand Prix Community Partnership Program aimed at creating a strategic and sustainable entrepreneurial ecosystem that benefits everyone in Detroit. Supporting local businesses is essential for driving economic growth, fostering community pride, and contributing to the local economy’s stability and growth. Small Business Straightaway initiative is an excellent example of how a public-private partnership can support and showcase local businesses while creating a positive impact on the community at large.

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