The Rise of AI-Generated Copy Suggestions in Advertising
In recent years, the use of generative AI in advertising has become increasingly popular. Advertising giants such as LinkedIn, Meta, and Google have all introduced AI-based generative tools to help advertisers create different campaigns. Generative AI has proven to be a powerful way of creating copy suggestions that can boost the creativity of marketers, reduce the time spent on daily tasks, and ultimately drive greater ROI for businesses.
LinkedIn’s Latest AI Tool for Advertisers
LinkedIn, the Microsoft-owned professional networking platform, has now introduced its own AI-generated copy suggestions. The feature, currently in its testing phase, suggests different ad copy to marketers based on data from their LinkedIn pages and Campaign Manager settings. The feature works by allowing marketers to enter their copy in the “introductory text” box within Campaign Manager and activating the “Generate copy suggestions” option to receive different suggestions for that text.
The composition suggestion feature uses OpenAI models to create different copy suggestions, and is available to select customers in North America, with plans to expand into other geographies and languages in the coming months. LinkedIn’s VP of Product, Abhishek Shrivastava, believes that AI copy suggestions can help marketers produce more memorable campaigns and build their brand, ultimately driving greater ROI for their businesses.
AI Beyond Copywriting: LinkedIn’s Other Generative AI Tools
This isn’t the first time LinkedIn has harnessed generative AI in its products. In March 2023, the company rolled out a “conversation starter” tool that used AI to write an introduction to a post. That same month, LinkedIn introduced generative AI tools for writing profile bios and recruitment posts. These tools have proven to be effective, though it’s important to note that when people use these tools, LinkedIn doesn’t indicate whether any or all of the text is AI-generated.
Meta and Google’s AI-Generated Copy Suggestions
LinkedIn isn’t the only tech giant taking advantage of generative AI in advertising. In May, Meta launched its suite of AI-based generative tools for redaction, background generation, and image cropping. Just weeks later, Google introduced Product Studio, a tool that allows advertisers to create images using generative AI. Google is also using AI to transform ads and adapt them in search results. AI-generated copy suggestions have become a regular feature in big tech marketing solutions, as businesses continue to look for ways to optimize their advertising campaigns and drive greater ROI.
The Bottom Line: AI-Generated Copy Suggestions Are Here to Stay
AI-generated copy suggestions are becoming increasingly popular in the advertising industry, and it’s easy to see why. These tools not only help marketers to create more memorable campaigns and build their brand, but they also help to reduce the time spent on daily tasks. With AI-generated copy suggestions, businesses can focus on what matters most – driving greater ROI for their businesses. Whether it’s LinkedIn, Meta, or Google, businesses have a wealth of options when it comes to using generative AI to revolutionize their advertising campaigns.
Summary
LinkedIn, a subsidiary of Microsoft, has introduced a new AI-generated copy suggestion feature for advertisers. The feature suggests different ad copy to marketers based on data from their LinkedIn pages and Campaign Manager settings, using OpenAI models to create different copy suggestions. Other generative AI tools from LinkedIn include the “conversation starter” tool for writing post introductions, and generative AI tools for writing profile bios and recruitment posts. Other tech giants taking advantage of generative AI in advertising include Meta and Google. AI-generated copy suggestions have become a popular feature in big tech marketing solutions, as businesses look for ways to optimize their advertising campaigns and drive greater ROI.
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weeks later Meta released a suite of AI-based generative tools To help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different ad copy.
The company said it uses data from a marketer’s LinkedIn page and Campaign Manager settings, including objective, targeting criteria and audience to suggest different introductory text for the ad. Unsurprisingly, LinkedIn, a subsidiary of Microsoft, uses OpenAI models to create different copy suggestions.
The compose suggestion works in a simple way. Marketers can enter their copy in the “introductory text” box within Campaign Manager. To get different suggestions for that text, they will need to activate the “Generate copy suggestions” option.
The feature is currently in a testing phase and is available to select customers in North America. The company plans to add new functionality, roll out the feature in new geographies, and add support for more languages in the coming months.
Image Credits: LinkedIn
“We know you are required to do more with fewer resources while driving ROI for your business. AI copy suggestions can help you boost your creativity and reduce the time you spend on your daily tasks so you can continue to focus on what matters: continuing to produce memorable campaigns and building your brand,” Abhishek Shrivastava, Vice President of Product. on LinkedIn he said in a blog post
The company has been taking advantage of generative AI in multiple ways. In March he presented a “conversation starter” tool who used AI to write an introduction to a post. In the same month, the Microsoft-owned company also introduced generative AI tools for writing profile bios and recruitment posts.
It’s important to understand that when people use these tools, LinkedIn does not indicate whether any or all of the text is AI-generated.
The use of generative AI for ads is becoming a regular feature in big tech marketing solutions. In May, Meta launched its suite of projects that help marketers with redaction, background generation and image cropping. Weeks later, Google introduced a new Product Studio, which allows advertisers create images using generative AI. The company is also using AI to transform ads and adapt them in search results.
LinkedIn is the next social network to offer AI-powered tools for ad copies
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