PhotoRoom Announces Partnership with Google Cloud to Scale AI Models
PhotoRoom, an AI-powered photo editing application for e-commerce businesses, has recently announced its partnership with Google Cloud to leverage its scalability to provide high-quality images to more businesses than ever before. The partnership will enable PhotoRoom to use NVIDIA GPU-based Google Cloud A3 instances to deliver studio-quality images in a short amount of time, reducing the time it takes to create product content significantly. Small businesses and entrepreneurs can benefit from PhotoRoom’s partnership, as it can reduce both the time and cost required to produce and edit business photography. With PhotoRoom’s already fast generative AI technology, this partnership will increase the speed of content delivered to its clients and maintain its position as the fastest generative AI provider in the retail space.
PhotoRoom’s Partnership with Google Cloud Breaks Down Barriers
For companies that utilize PhotoRoom’s generative AI software, this news is a game-changer. The year has seen numerous companies using PhotRoom share their feedback on the improved performance and efficiency of their software and gear–for example, second-hand clothing and equipment marketplace Campsider has seen a 15% drop in its Google Ads CPC since it began using PhotoRoom. The partnership with Google Cloud adds to the recent launch of PhotoRoom’s Instant Backgrounds and Instant Shadows features that use AI to enhance product shots and will make generative AI more accessible to small businesses and entrepreneurs to imagine new business opportunities with innovative technology. The company’s mission is to break down the barriers to doing business by making commercial photography easy.
Google’s Commitment to AI and AI Infrastructure
Google’s commitment to AI is strong and has been made evident by their investments in AI and infrastructure. As Mark Lohmeyer, the Vice President and General Manager of Google Cloud states, “Google’s long-term focus on AI and infrastructure investments is unlocking the full potential of generative AI for businesses and individuals alike.” Lohmeyer’s statement highlights the potential for generative AI, and partnering with Google Cloud is a step in the right direction to provide quality images to businesses at an affordable price.
PhotoRoom’s Offerings
PhotoRoom was founded in 2019 and has carved a niche for itself in the commercial photography space. The company first found success with a best-in-class background remover and expanded its offerings to include a batch photo editor, a magic touch-up tool, and its latest offering—an AI tool that generates backgrounds and shadows in real-time. The release of these product offerings aims to expand the use of generative AI and make it more accessible to small businesses and entrepreneurs, enabling them to reduce the time and cost required to produce and edit business photography.
End of Article Summary
In summary, PhotoRoom’s partnership with Google Cloud is a game-changer for e-commerce businesses and commercial photography space. With PhotoRoom already processing two billion images per year, and expected to double that by 2024, scalability and flexibility from a partner like Google Cloud are necessary. Additionally, the partnership aligns with Google Cloud’s commitment to AI and infrastructure investments to unlock the full potential of generative AI for businesses and individuals. Finally, the expansion of generative AI use and accessibility to small businesses and entrepreneurs through PhotoRoom’s offerings will enable them to create high-quality images faster and at an affordable price.
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The leading AI photo-editing app will use Google Cloud’s ability to scale large AI models to help more businesses take advantage of the opportunities generative AI offers, enabling them to create high-quality images faster than ever before.
SUNNYVALE, Calif.and PARIS, June 7, 2023 /PRNewswire/ — photo room, an artificial intelligence (AI)-powered photo editing application designed for e-commerce businesses, today announced a new partnership with Google Cloud. PhotoRoom will harness the power of NVIDIA GPU-based Google Cloud A3 instances and its expertise in scaling large AI models to deliver studio-quality images to more businesses than ever before.
As a result, PhotoRoom will be able to increase the speed of content delivered to its clients and maintain its position as the fastest generative AI provider in the retail space, reducing the time it takes to create product content from days to less than an hour, without compromising precision or quality. Small businesses and entrepreneurs will benefit from PhotoRoom’s speed and scale by significantly reducing the time and cost required to produce and edit business photography.
“We are already processing 2 billion images per year and expect that to double by 2024 as more businesses adopt PhotoRoom’s generative AI technology. Clearly, we need a partner who can help us scale and meet the needs of our customers in the next few years,” said Matthieu Rouif, CEO of PhotoRoom. “Google Cloud is a perfect fit for PhotoRoom’s growth philosophy and provides the ideal foundation for our continued success with its scalability, flexibility and sustainable infrastructure. We are delighted to work with this pioneer of generative AI as we bring our vision to make amazing product photography accessible to everyone.”
Generative AI presents incredible opportunities for small businesses. Partnering with Google Cloud is one of the steps PhotoRoom is taking to provide its customers with quality images at an affordable price. This partnership builds on the recent launch of PhotoRoom’s Instant Backgrounds and Instant Shadows features, which use AI to enhance product shots. With these product developments, PhotoRoom aims to expand the use of generative AI and make it more accessible to small businesses and entrepreneurs, enabling them to imagine new business opportunities with innovative technology.
Since the beginning of the year, numerous companies using PhotoRoom have shared their feedback on improved performance and efficiency. For example, Campsider, a second-hand clothing and equipment marketplace, has seen a 15% drop in its Google Ads CPC (cost-per-click) since it began using PhotoRoom to edit its product images.
“Google’s long-term focus on AI and infrastructure investments are unlocking the full potential of generative AI for businesses and individuals alike,” he said. Mark Lohmeyer, Vice President and General Manager of Google Cloud. “We are thrilled to bring Google Cloud’s industry-leading infrastructure, blueprints, and AI tools to PhotoRoom so the company can creatively, reliably, and scale build, train, and deploy AI.”
With more than 10 million downloads worldwide from mobile app stores and a review score of 4.7 out of 5 on the Google Play Store, PhotoRoom will increase the processing power of its servers thanks to Google Cloud and further support small businesses around the world.
About PhotoRoom
PhotoRoom was founded in 2019 and has carved a niche for itself in the commercial photography space over the last 3 years. PhotoRoom first found success with a best-in-class background remover. It has now expanded its offering to include a batch photo editor, a magic touch-up tool, and its latest offering, an AI tool that instantly generates backgrounds and shadows. The company is headquartered in Paris and now employs over 40 staff and growing. The company’s mission is to break down the barriers to doing business by making commercial photography easy. PhotoRoom’s clients already include Warner Brothers, list perfectlyand Wolt.
To learn more about PhotoRoom, visit www.fotoroom.com
About the Google cloud
Google Cloud accelerates each organization’s ability to digitally transform their business. We provide enterprise-grade solutions that leverage Google’s cutting-edge technology, all in the industry’s cleanest cloud. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
SOURCE Google Cloud
https://www.prnewswire.com/news-releases/photoroom-partners-with-google-cloud-to-make-generative-ai-helpful-to-small-businesses-301843423.html
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