How SpaceIt is Helping Real Estate Professionals Improve Lead Engagement
As the world becomes increasingly digitized, businesses are continually looking for ways to optimize their operations and improve customer engagement. The real estate industry is no exception, where staying connected with potential clients is vital to success. In this article, we explore how SpaceIt, a lead engagement software platform, is helping revolutionize the real estate industry and improve lead engagement for its clients.
Introduction
SpaceIt is a lead engagement software platform designed to aid the real estate industry in capturing and tracking leads. The platform enables automated lead capture, personalized lead routing, and lead tracking, which can easily integrate with existing CRM systems. The company was founded in 2018 by Jordan Keltz and Adam Stupak, two entrepreneurs with experience across multiple technologies and verticals, including the real estate industry.
Who Are the Founders of SpaceIt?
Jordan Keltz is an accomplished entrepreneur who has spent the last 20 years building businesses that reinvent the way customers connect in some of the biggest industries. Keltz’s co-founder, Adam Stupak, is a licensed real estate broker in New York State, who is well-versed in leveraging technology to power his real estate business. The two entrepreneurs joined forces in 2018 to create SpaceIt, to help bridge the gap in contactability and lead follow-up, prevalent in today’s real estate industry.
What Inspired the Founders to Create SpaceIt?
Adam Stupak’s “aha moment” came when he realized that he couldn’t manage the growth of his real estate business without technology to help him manage and track his leads. Many other brokers and real estate agents were not immediately responsive when he needed them, and he knew there had to be a way to leverage technology to improve efficiency and effectiveness in managing his sales funnel from the first incoming contact until closing. Stupak went to Keltz, his neighbor at the time, and they brainstormed a software platform that would help solve a problem in the real estate industry while building a scalable business model.
Challenges and Pivots
SpaceIt started operating in 2018, but the founders faced challenges launching the platform just before the pandemic. They had to freeze business while in lockdown, just like everyone else, meaning they had to reinvent their software to go beyond what they originally envisioned. Their expanded platform offered end-to-end workflows for residential and property managers, as well as the commercial real estate market. Furthermore, they built-in the capture and tracking of all lead channels, from inbound and outbound calls and texts to QR codes, emails, and more, forging a more efficient way to initiate and monitor communication.
Financing Tips for Entrepreneurs
According to the founders, preparing for the right launch is everything. Work as a team to find essential highlights and drivers around the issue you are solving, how your business can grow, and create value. Use data, industry expertise, and graphics to present the worth proposal quickly. For financing, they advise entrepreneurs to start with friends and family who trust and can support you, your ideas, and your passion. Use these relationships and trust to build a coalition to help with initial seed funding.
The True Meaning of Entrepreneurship
Jordan Keltz believes that entrepreneurship represents the spirit of innovation, risk-taking, and creativity. Entrepreneurs create something new and valuable, identify opportunities, develop a vision, and take calculated risks to turn that vision into reality. Entrepreneurship requires hard work, persistence, and resilience, but it also offers the potential for personal fulfillment, financial independence, and a positive impact on society.
Something Aspiring Business Owners Think They Need That They Don’t
Stupak and Keltz believe that substantial capital isn’t necessary to go out and develop a business idea. Instead, they advise having the simple attributes of a business plan and strategy, an LLC or corporate entity, and a proof of concept. It will all fit from there.
Additional Piece
With the exponential growth of the internet and technology, various industries are evolving daily. Entrepreneurs and businesses now have an opportunity to leverage technology in optimizing their operations and improving customer engagement. The real estate industry has not been left behind in this revolution since companies like SpaceIt are now helping improve lead engagement. SpaceIt’s automated lead capture and tracking software enable real estate professionals to capture and track all leads effortlessly.
In conclusion, SpaceIt is indeed a game-changer in the real estate industry, and it undoubtedly offers a unique and efficient way of capturing and tracking leads. Their approach allows businesses to optimize their sales funnel, increase efficiency and effectiveness. With upcoming competitors, SpaceIt has set the standard, and real estate professionals who subscribe to the platform stand a chance to improve their customer engagement and significantly boost their sales.
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In this ongoing series, we share tips, suggestions, and ideas for true entrepreneurs who are out there doing trade battles on a daily basis. (Responses have been edited and condensed for clarity.)
Who are you and what is your business?
Jordan Keltz: I’ve spent the last 20 years building businesses that reinvent the way customers connect in some of the biggest industries. My co-founder, Adam Stupak, and I joined forces in 2018 to create space, a lead engagement software platform for the real estate industry that facilitates automated lead capture, personalized lead routing, and lead tracking that easily integrates with existing CRM systems. It evolved as a way to help bridge the gap in contactability and lead follow-up that is so prevalent and detrimental in today’s real estate industry.
Adam, a licensed real estate broker in New York State, is a pioneer in leveraging technology to power his real estate business, which made us a good match to bring SpaceIt to market.
What inspired you to create this business?
Adam Stupak: Our “aha moment” came when I realized that I couldn’t manage the growth of my real estate business without technology to help me manage and track my leads. Many other brokers and real estate professionals and agents were not immediately responsive when I needed them, and I knew there had to be a way to leverage technology to improve efficiency and effectiveness in managing my sales funnel from the first incoming contact. until closing. .
I went to Jordon, an accomplished entrepreneur who was my neighbor at the time, and we brainstormed a software platform that would help solve a problem in the real estate industry while building a scalable business model.
Jordan Keltz: Soon after, we built an advisory team with experience across multiple technologies and verticals, including our current CTO Collin Rodolitz, who is, simply put, a genius. With betas at the largest firms in the real estate industry and a group of real estate families financially backing the team, we have penetrated the residential and commercial real estate market. In fact, we recently launched a pilot partnership with Douglas Elliman Real Estate, which has more than 7,000 residential real estate agents in its network.
Related: It’s never too late to launch your dream, say these skincare entrepreneurs
What has been your biggest challenge and how did you pivot to overcome it?
Adam Stupak: Our biggest challenge was that we launched just before the pandemic, so we had to freeze business while in lockdown while we all struggled with COVID constraints. We got over it by using that time to reinvent our software to go beyond what we originally envisioned to encompass the entire real estate industry, both residential and commercial, as well as add features that appealed to a broader audience.
When the pandemic ended, our expanded platform enabled end-to-end workflows for residential and property managers, as well as the commercial real estate market. More importantly, we’ve built in the capture and tracking of all lead channels, from inbound and outbound calls and texts to QR codes, emails and more, forging a more efficient way to initiate and monitor communication.
What advice would you give to entrepreneurs looking for financing?
Adam Stupak: It’s about knowing where to look. Start with friends and family – people you know who trust you and can support you, your ideas, and your passion. Use those relationships and trust to build a coalition and work together within your circle to create a group to help with initial seed funding.
Jordan Keltz: Preparing for the right launch is everything. Work as a team to find important highlights and drivers around the problem you are solving and how your business can grow and create value. Use data, industry expertise, and graphics to quickly present the value proposition.
What does the word “entrepreneur” mean to you?
jordan keltz: Entrepreneurship represents the spirit of innovation, risk-taking, and creativity. It drives us to create something new and valuable, to solve an existing problem, to improve something in ways we never imagined before. An entrepreneur identifies opportunities, develops a vision, and takes calculated risks to turn that vision into reality. Entrepreneurship can be challenging, requiring hard work, persistence, and resilience, but it also offers the potential for personal fulfillment, financial independence, and a positive impact on society.
Related: You don’t have to be a business owner to think like an entrepreneur
What is something that many aspiring business owners think they need that they don’t really need?
Adam Stupak: Substantial capital. It is not necessary to have a large amount of funds to go out and develop a business idea. You just need the simple attributes of a business plan and strategy, an LLC or corporate entity, and a proof of concept. Everything will fit from there.
Is there a particular quote or saying that you use for personal motivation?
Jordan Keltz: A quote that I believe epitomizes the essence of entrepreneurship and what Adam and our team are building comes from Brad Inman, the founder of Inman News, who said, “Innovation is the key to success in real estate, whether it’s in terms of technology or in terms of creating new business models.
This quote resonates with me as it highlights the importance of constantly adapting and evolving in the fast-paced world of real estate. As an entrepreneur, I believe that innovation is key to staying relevant and gaining a competitive advantage in the marketplace.
Inman’s notion inspires me to continually seek new technologies and ideas that can improve the real estate industry and create value for my clients. It reminds me that innovation is not just about keeping up with the latest trends, but also creating new ones and pushing the boundaries of what is possible.
https://www.entrepreneur.com/starting-a-business/spaceit-is-transforming-how-real-estate-brokers-do-business/453547
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