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SCANDAL: WE Soda reveals SHOCKING reasons behind staggering $7.5bn LOSS in London IPO!

WE Soda, the world’s largest producer of natural soda ash, has decided to abandon its plans for a $7.5 billion initial public offering (IPO) in London. This decision comes as a blow to the struggling UK equity capital markets, which have faced challenges in attracting listings in recent years. The company cited “extreme caution by investors in London” as the reason for its decision, stating that it was unable to achieve the valuation it had been seeking.

WE Soda’s CEO, Alasdair Warren, expressed that investors, particularly in the UK, remain extremely cautious about the IPO market. The company had intended to become a “big fish” in London’s relatively smaller capital market. However, it called off its planned float after discovering that the market was only willing to pay about 30% less than its anticipated value.

As the world’s largest producer of natural soda ash, WE Soda plays a crucial role in supplying this essential component for various industrial processes, such as glass manufacturing, as well as being a component in products like batteries and cleaners.

The flotation of WE Soda was expected to be the largest UK listing of 2023, with plans to join the FTSE 100. However, concerns arose about the company’s senior executives mishandling the investor roadshow, further compounded by the fact that management held zero shares in the group. Alasdair Warren, the CEO of WE Soda, had previously worked as a senior capital markets banker at Goldman Sachs and Deutsche Bank in London.

WE Soda’s decision to withdraw its UK IPO is another setback for the London stock market, which has faced difficulties in recent years as major companies opt to list on larger venues like Wall Street. The first quarter of this year saw only four London listings, raising just £81m, making it the sixth worst quarter for an IPO in the UK capital since 1995.

London has experienced challenges as large industrial companies choose to withdraw their listings due to turbulent market conditions. For example, Advent, a private equity group, explored taking London-based factory parts supplier Rubix public in 2021, raising €850m before scrapping the plans. Additionally, Arm, the chip’s designer, rejected a government appeal to list in the UK, while CRH, the world’s largest building materials group, plans to transfer its listing to Wall Street.

According to a banker familiar with the process, investors were not willing to buy at the price that WE Soda was seeking, despite the generous offer to pay over $500 million in dividends. The question arises of how much discount investors require due to caution in the IPO market. Warren stated that the company had received “massive” interest and had held around 300 meetings with investors.

WE Soda faced three challenges with investors: poor IPO market conditions, poor understanding of the soda ash industry, and convincing them of the sustainability of its margins in the future. Despite these challenges, the company believed that an IPO was still possible but not at a price level that would satisfy the owner. Warren emphasized the difficulty of navigating the IPO market but expressed optimism in finding a solution.

The struggles faced by WE Soda in its attempted IPO highlight the difficulties that companies and investors encounter in the current IPO market climate. The caution expressed by investors in London reflects a broader trend of hesitancy towards IPOs, particularly in uncertain times.

The Challenges of IPO Market Conditions

One of the key challenges facing companies looking to go public is the state of the IPO market. Poor market conditions can significantly impact the success of an IPO, as potential investors may be hesitant to commit their funds to an uncertain venture.

In recent years, the London stock market has faced significant challenges in attracting listings. Large companies increasingly opt to list on major venues like Wall Street, which are seen as more favorable and offer greater opportunities for growth. This trend, combined with the uncertainty surrounding Brexit and other global economic factors, has led to a decline in IPO activity in London.

Furthermore, the COVID-19 pandemic has added another layer of complexity to the IPO landscape. The pandemic has created unprecedented market volatility and uncertainty, leading to a cautious approach from investors. Companies attempting to go public must navigate these challenging market conditions to achieve a successful IPO.

Understanding the Soda Ash Industry

Another challenge faced by WE Soda is the poor understanding of the soda ash industry among investors. Soda ash is a vital component in various industrial processes, yet it is not widely known or understood by the general public and many investors. This lack of knowledge can lead to skepticism and hesitation when it comes to investing in a company like WE Soda.

Companies in niche industries face the additional challenge of educating potential investors about the value and potential of their industry. This requires clear communication and a comprehensive explanation of the industry’s role, market dynamics, and growth prospects. Overcoming this gap in understanding is essential for companies like WE Soda to generate interest and gain investor confidence.

Ensuring Sustainable Margins

Alongside the challenges posed by market conditions and industry understanding, WE Soda also faced the task of convincing investors about the sustainability of its margins in the coming years. Investors look for companies with a strong and stable financial performance, ensuring that they can generate consistent profits and maintain their market position.

For WE Soda, outlining the factors contributing to its competitive advantage and the measures taken to protect its margins would have been crucial in winning over cautious investors. This includes highlighting factors such as supply chain efficiency, cost management, and strategies for adapting to market changes.

In conclusion, WE Soda’s decision to withdraw its UK IPO amidst caution from investors reflects the challenges faced in the current IPO market climate. Market conditions, industry understanding, and maintaining sustainable margins are all critical factors that companies seeking to go public must address. By navigating these challenges effectively and providing clear and convincing reasons for investors to buy into their vision, companies can overcome the hesitancy in the IPO market and achieve a successful public listing.

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WE Soda has abandoned plans for a $7.5 billion initial public offering in London in a fresh blow to UK equity capital markets that have struggled to attract shortlists in recent years.

The UK-based group, which is the world’s largest producer of natural soda ash, blamed the decision on “extreme caution by investors in London” which prevented it from getting the valuation it had been seeking.

In a statement on Wednesday, WE Soda chief executive Alasdair Warren said “investors, particularly in the UK, remain extremely cautious about the IPO market.”

WE Soda, which has two production sites in Türkiye and had planned to become one a “big fish” in London’s relatively smaller capital market, it called off its planned float after it found the market was looking to pay about 30% less than it had hoped, according to three people familiar with the matter.

Sodium carbonate is used in industrial processes such as glass manufacturing and is a component of products ranging from batteries to cleaners.

The flotation of the company, controlled by Turkish media and industry tycoon Turgay Ciner, was expected the largest UK listing of 2023 with the group planning to join the FTSE 100.

However, a person familiar with the matter said the company’s senior executives had mishandled the investor roadshow, compounding concerns that management held zero shares in the group. Prior to joining WE Soda, Warren worked as a senior capital markets banker at Goldman Sachs and Deutsche Bank in London.

WE Soda’s decision to pull out of its UK IPO is the latest setback for the London stock market, which has struggled in recent years as big companies have chosen to list on big venues like Wall Street. There were only four London listings in the first quarterraising just £81m, the sixth worst quarter for an IPO in the UK capital since 1995.

London has suffered in recent years as other large industrial companies have withdrawn their listings due to turbulent market conditions. In 2021, private equity group Advent explored taking London-based factory parts supplier Rubix public, raising €850m before scrapping the plans.

Meanwhile, Arm, the chip’s designer, has rejected a government appeal to list in the UK and CRH, the world’s largest building materials group, plans to transfer its listing to Wall Street.

A banker familiar with the process said investors weren’t willing to buy at the price the company was seeking, despite a generous offer to pay more than $500 million in dividends.

“The transaction was possible but at a price level where the owner would not have done it,” the person said. “We shouldn’t have to cancel the entire IPO market, but it’s quite difficult.”

Warren told the Financial Times on Tuesday that the company has received “massive” interest, holding about 300 meetings with investors.

He said WE Soda faced three challenges with investors: poor IPO market conditions, poor understanding of the soda ash industry, and convincing them of the sustainability of its margins in the coming years.

“This question is this question of caution in terms of the IPO market and ‘what discount’ they require for that caution,” he said.


https://www.ft.com/content/ccfe4c77-72a7-4519-b529-333354c6b4c9
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