Scooter Braun opened up about his long-running feud with singer Taylor Swift, who became angry with the talent manager after he acquired the master recordings of her early albums.
“Look, it’s five years later,” Braun told attendees at Bloomberg’s Screentime conference in Los Angeles. “I think it’s time to move on.”
Braun said he initially didn’t want to watch the documentary Taylor Swift vs. Scooter Braun: Bad Blood, which aired on the streaming service Max earlier this year, but ultimately did so at the encouragement of his parents.
“There were a lot of things that were misrepresented,” Braun said of the documentary.
On his relationship with Taylor Swift and the importance of communication: “Five years later, I think it’s time to move on… I think that in any kind of conflict, it’s important that people actually communicate directly… that is.” very relative to the entire world at the moment.”…
On his relationship with Taylor Swift and the importance of communication: “Five years later, I think it’s time to move on… I think that in any kind of conflict it’s important that people actually communicate directly… that is.” very relative to the entire world at the moment.”… pic.twitter.com/tgyb15ACGd
— Bloomberg Live (@BloombergLive) October 11, 2024
“In any conflict, it’s important that people actually communicate directly with each other,” Braun said. “I think when people actually take the time to stand in front of each other and have a conversation, they usually realize that the monster isn’t real.”
Braun, 43, is an entrepreneur and record executive who serves as chief executive officer of Hybe America, an offshoot of Korean entertainment company Hybe Co. Braun said he is in discussions with the company about expanding his role in the K-‘s U.S. office . Pop powerhouse.
Braun had his first big success when he discovered the singer Justin Bieber YouTube and helping make the young Canadian a global pop star.
Braun later diversified into film and television production in addition to artist management. In 2019, he acquired Big Machine Label Group, which owned the recordings of Swift’s first six albums. The singer was so dissatisfied with the sales that she re-recorded her albums so as not to have to share the royalties with Braun.
A number of artists from his management squad have left him in the last two years, including Demi Lovato. Braun announced his retirement from the artist management business in June to focus on his new responsibilities at Hybe America.
Together with Hybe founder and chairman Bang Si-Hyuk, Braun led BTS member Jung Kook’s solo project and supported Hybe artists’ activities in the United States.
Braun was asked at the Screentime event which artist he would most likely like to direct in the future.
“I think the artist you should always bet on – because he constantly wants it and does everything he can to always be present and relative – is Taylor Swift,” he said.
(Expands comments in fourth paragraph. An earlier version corrected the spelling of the name in the second-to-last paragraph.)