Fresno, California (KFSN) – Within Fashion Fair Mall, not far from the meal courtyard, you will encounter the new incorporation of purchase options: butterfly crystals.
“There is this peaceful energy that the rocks give you, I love energy,” says Employee Victoria Hopper.
Crystals of all shapes and sizes are aligned on the walls, as well as bracelets, rings, carved animals, plants, incense and more.
The great inauguration was on February 28, a dream come true for the founder Biane Shahin, who says that this business would not be where he is without his family.
“My parents wanted to support me and help open a store, so we dream of the location of River Park, and ended up happening,” Shahin said.
This place is the second location of the family matter.
The first brick and mortar opened at the River Park shopping center in 2023.
Before that, in 2021, the family was packing orders for small bags full of multiple crystals.
It is a small businesses that Shahin began as a lateral hustle in the middle of the pandemic.
“I was publishing in Tiktok, and some did good and helped increase the listings,” Shahin said. “One of them became a better seller in Etsy.”
Hopper is a professor in the state of Fresno and part -time employee of Butterfly Crystals, a space that he quickly became a fan when he first opened.
He loves hearing stories of customers who love crystals or want to learn more.
“The people for whom they are buying are the best stories,” he said.
Shahin is only 20 years old and a Criminology student in the state of Fresno, but he loves staying busy and connecting with the community.
She says that the family has great plans for the Inside Fashion Fair Mall store, including a new sign and wall art.
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