The founders of funk, Floyd Langdon (left) and Toby Downs.
At just 18 years old and fresh out of high school, Toby Downs and Floyd Langdon already have major backing for their new personal hygiene business, Funk.
Downs speaks to the Herald
about why the couple started the business and their ambition to offer tasteful, affordable men's grooming products.
What is funk?
Funk is a vibrant youth brand, specializing in men's grooming essentials. We just launched with an aluminum-free deodorant and spray cologne, and more products are on the way.
What motivated you to start the business?
Funk was born from the desire to offer interesting and tasteful grooming products for young men. Our research showed that men's grooming products on the market were generally overwhelming and were often produced overseas in ways that were not environmentally sustainable. The research also showed that young men wanted to move from overpowering sprays to more sophisticated products that wouldn't break the bank. We sense a niche and we look for it.
What is it like being in the business at such a young age?
Being young entrepreneurs has its challenges, but having incredible sponsors and supporters like The Prince's Trust, The Beauty Lab Collective, Dion Nash and others has helped us gain credibility in the industry.
How do you decide on fragrances?
We are inspired by our own adventures, the latest trends and what our colleagues like. It's all about finding that perfect scent that screams “Funk!”
Where do you source your products and why?
We prioritize local sourcing to support our economy and ensure quality control. Our ingredients are carefully selected from reputable suppliers, guaranteeing the freshness and effectiveness of our products.
What have you learned about personal hygiene since starting the business?
Let's just say that when it comes to young men and hygiene, it's often a matter of all or nothing, ie. natural or overwhelming sprays. We know this is largely because there aren't many options when it comes to tasteful, current and affordable personal care products for men between the ages of 13 and 30. Personal hygiene is not just about staying clean; it's about feeling fresh and confident.
How have you financed the business to date?
At first we invested all our savings in Funk. Since then, we have been fortunate to receive significant seed funding from The Prince's Trust, allowing us to successfully launch our business. Additionally, we reinvest profits back into the business to drive growth and expansion.
How big is the market and what are your growth plans?
The market for men's grooming products is huge. We plan to expand our range, reach new customers and take Funk to the next level.
How do you come up with prices for Funk?
It's about finding that sweet spot between quality and affordability. We crunch the numbers, analyze the competition, and make sure our prices are affordable for most people.
What are your biggest challenges this year?
Last year he threw us some curveballs. From addressing supply chain disruptions to addressing unexpected manufacturing delays. It was a roller coaster. But you know what they say, every challenge is just another opportunity in disguise. We're taking it all in stride and using these obstacles as fuel to push Funk even further.
What is your advice to other budding entrepreneurs?
Don't be afraid to take the step. Do your research, surround yourself with good people and stay true to your vision. You can do it.