The best sustainable beauty brands, chosen by a superfacialist

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As more and more of us question how our beauty products are made and prioritize circularity, cosmetics companies are creating products with a lower environmental impact. This focuses mainly on packaging. According to the British Beauty Council, only 14 per cent of packaging reaches a recycling plant, and many non-recyclable plastic items (nozzles, pumps, etc.) are sent to landfill. The beauty industry is also a major contributor to ocean plastic pollution. As a result, the UK Plastics Pact has set a target for packaging to be 100 per cent recyclable by 2025.

There are many different approaches to addressing this and other environmental challenges in the beauty industry, but these are the brands that I think are doing it best.

ren Brightening Eye Cream with Dark Circles, £49 for 15ml

REN Clean Skin Care
renthat uses sustainably sourced bioactive ingredients in its products, is at the forefront of the path towards change. In 2018, it pledged to eliminate all single-use packaging from its collection; In 2022 it met its zero waste goal and reused 45 tons of plastic destined for landfills. She has also pioneered the use of “infinite recycling”: her Evercalm Global Protection day cream uses packaging that regenerates plastic packaging that was previously considered non-recyclable.

Dr. Hauschka Apricot Day Cream, £30 for 30ml

Dr. Hauschka
Aluminum tubes have been the packaging chosen by the German domestic brand Dr. Hauschka for decades, with its interior protective coating avoiding any direct contaminating contact with the product. Aluminum requires little energy to transport and recycle, and is infinitely recyclable; More and more brands are following Dr. Hauschka’s example.

Tata Harper Regenerating cleanser, £79 for 125ml

Tata Harper
Glass can also be recycled indefinitely, and therefore Tata Harper It is always the first option. But when a formula cannot go in glass, it uses bioplastic tubes made from corn and sugar cane or FSC-certified paper cartons from responsible forests. All products are also formulated, manufactured and packaged by hand on the company’s farm in Vermont, reducing its carbon footprint.

Natura Bissé Diamond Extreme Cream, £335 for 50ml

Natura Bissé
Also Spanish brand. Natura Bissé, whose headquarters is a 15,000 m2 pearl white avant-garde complex located in the hills of Barcelona. Here, the Factory House, as it is called, houses the factory’s production, an R&D laboratory, bottling and packaging facilities, as well as a Matrix-as an automated warehouse and distribution center. Added to their greatly reduced carbon footprint, rooftop photovoltaic panels make the most of the 300 days of sunshine that Catalonia enjoys each year, reducing primary energy consumption and CO₂ emissions by more than 35 percent. Having been an industry leader in using recyclable textured paper stickers to replace plastic seals, Natura Bissé now has plans in place to make all packaging fully recyclable by the end of 2030.

From seed to skin The light source, €279 for 50 ml

From seed to skin
Just as the beauty industry depends on nature, it also exploits it, primarily through overcropping, which depletes soil quality. Switch to slow beauty brands like From seed to skin, which prioritize regenerative agriculture and self-sufficiency, is, in my opinion, a brilliant way forward. This brand’s “farm-to-skin” approach is fostered on its 350-acre farm in Borgo Santo Pietro, Tuscany. Herbs, dairy products, honey and vegetables used in the collections are grown and produced on site here. The process for each ingredient is refreshing and personalized; Take the herbs, which are grown in the experimental garden, processed in the greenhouse, and typically tested for two or three years to determine if they will work well in a formulation.

Irene Forte Phytomelatonin Rejuvenating Serum, £225 for 15ml

Irene Forte
Various certifications and initiatives are emerging in an effort to build sustainability frameworks. I really qualify B Corporation certification, which verifies brands that meet the highest standards of head-to-toe social and environmental performance, public transparency and legal accountability; In other words, sustainable practices extend not only to products and production lines, but also to company policies and practices. Italian skincare brand of the same name. Irene Forte is one such company: Organic products are combined with refillable bottles, recyclable jars (made with 31 percent post-industrial recyclable material) and 100 percent recycled fiber boxes. “We built sustainability into the company’s DNA since its inception; It wasn’t just an afterthought,” Forte says. “Although the ingredients may not come from our organic farm at Verdura Resort, they come from local farmers in neighboring areas of Sicily or from accredited farmers in Trentino, where our laboratory is based.”

@adeelacrown