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The BMW XM Label Red becomes the winner’s prize of the BMW M Award 2023



For its 25th season as the “Official Car of MotoGP™”, BMW M GmbH continues the tradition of providing an extraordinary climax as the BMW M Award-winning car. The fastest MotoGP™ 2023 qualifier will be rewarded with the flagship version of the first BMW M high-performance car with an electrified drive system: the all-new BMW XM Label Red (combined fuel consumption: 1.7 – 1, 6 l/100 km combined electricity consumption: 34.5 – 33.0 kWh/100 km; combined CO₂ emissions: 39 – 35 g/km in WLTP cycle; provisional values; figures for NEDC cycle :–). The exclusive winner’s car for 2023 was officially unveiled at the Spanish Grand Prix in Jerez de la Frontera. The car was unveiled at the traditional ‘casual dinner’ hosted by MotoGP™ rights holder Dorna Sports on Friday evening, with Marc Saurina, Head of Global Business Partnerships at Dorna Sports, and Steffi Armbruster, Head of BMW M Brand Experience, making the honours. .


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