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The most chic pop-ups of summer 2024


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The Wes Anderson chalet in Montblanc

Inside the Montblanc chalet on Rodeo Drive, Los Angeles
Inside the Montblanc chalet on Rodeo Drive, Los Angeles © Courtesy of Montblanc

Where: 459 North Rodeo Drive, Beverly Hills, Los Angeles

When: Until July 31

Click: montblanc.com

To commemorate the centenary of Montblanc’s Meisterstück pen, the maison has created a pop-up on Rodeo Drive in Los Angeles inspired by the aesthetics of Wes Anderson (The American filmmaker He also directed and starred in its centennial advertising campaign.) The space, which also houses a café, displays the prized writing instrument along with watches, leather goods and accessories. Guests can sign up for writing and calligraphy workshops and cocktail classes.


The sunny commercial facade of Acqua di Parma in St Tropez

The Acqua di Parma boutique offers customization by local artists.
The Acqua di Parma boutique offers customization by local artists. © Courtesy of Acqua di Parma

Where: 2-14 Boulevard Vasserot, Saint-Tropez

When: Until October

Click: acquadiparma.com

French designer Dorothée Meilichzon has set her creative eye on Acqua di Parma’s new St Tropez boutique. The store, with its vibrant citrus tones, is perfect for displaying the Italian fragrance brand’s perfumes and giant scented candles, and an Acqua di Parma pétanque set has been made exclusively for the store. For personalisation, the counter offers engraving, embroidery and painting services by local artists.


Chanel migrates to Mykonos

The exterior of the pop-up boutique
The exterior of the pop-up boutique © Chanel

Where: Chanel Mykonos Boutique, Building 4, Nammos, Mykonos

When: Until September 30

Click: chanel.com

Following the success of last year’s inaugural pop-up in Greece, Chanel returns to the village of Nammos on the bustling island of Mykonos, with a two-story boutique this summer. On the ground floor you will find the house’s new season bags, shoes and fragrance collection, Chanel Eauxinspired by Gabrielle Chanel’s favourite destinations. The first floor houses a selection of watches and fine jewellery, from the J12 and Première models to the Coco Crush collection, along with a ready-to-wear lounge and a terrace for lounging and relaxing while shopping.


Relux in residence

The pop-up luxury home resale site on Golborne Road, London
The pop-up luxury home resale site on Golborne Road, London © Courtesy of Reluxe

Where: 40 Golborne Road, London W1

When: Until October 30th

Click: reluxefashion.com

The luxury resale site Founded by stylist Clare Richardson has arrived in West London with a specially curated selection to try on in-store. Highlights from the current stock include a covetable mini dress from The Vampire’s Wife, an embroidered Dior clutch and a selection of beaded jewellery from Emma Milne-Watson’s collaboration with Reluxe’s ​​Relove programme.


Dior’s “pink palace” spa retreat

Dior's coral-colored loungers by the pool at the Beverly Hills Hotel
Dior’s coral-coloured loungers by the pool at the Beverly Hills hotel © Pablo Vu

Where: The Beverly Hills Hotel, 9641 Sunset Blvd, Beverly Hills, Los Angeles

When: Until September 2nd

Click: dior.com

Fancy a little wellness getaway? Dior has taken up residence at the Beverly Hills Hotel’s newly renovated spa, offering everything from LED therapy sessions to deep tissue massages and Californian Glow by Dior facials in rooms decorated with the Dior Toile de Jouy Soleil motif. In between treatments, you can shop for beachwear at the hotel boutique, relax on one of the coral-pink loungers by the pool, or protect yourself from the sun with products from the brand’s own SPF line.


Dye laboratory in London

Dye Lab creates small batch hand dyed pieces designed and manufactured in Lagos
Dye Lab creates small batch hand-dyed pieces, designed and manufactured in Lagos. © Wamia Luko

Where: The Brick and Glass Shop, Curtain Road, London EC1

When: July 20th to August 8th

Based in Lagos Designer Rukky Ladoja is bringing its brand of small-batch crafts to Shoreditch. He dye laboratory The pop-up store will feature a selection of artisanal products, including traditional hand-dyed caftans, kimonos, homewares, children’s clothing and its recent footwear collaboration with Kkerele.


Louis Vuitton terrace by the sea, Saint Tropez

Dine on the patio with Louis Vuitton at the Hôtel White 1921
Dine on the patio with Louis Vuitton at Hôtel White 1921

Where: Hotel White 1921, 29 Rue François Sibilli, St Tropez

When: Until October 8th

Louis Vuitton returns to St Tropez alongside chefs Arnaud Donckele and Maxime Frédéric for its annual beachfront event at the White hotel from 1921. Dine on the patio, which this year is inspired by the brand’s resort collection, furnished with wavy hot pink and coral banquettes and LV-print cushions. Guests can also purchase the brand’s palm-printed swimsuits, towels, and raffia bags at the nearby boutique; A custom Mini Moke vehicle is available to transport customers between bases upon request.


Mytheresa x Flamingo Estate Outpost in East Hampton

The pop-up boutique is located in a former body shop.
The pop-up shop is located in a former body shop. © Courtesy of Mytheresa

Where: 9 Railway Avenue, East Hampton

When: From June 28 to August 18

Mytheresa and the Los Angeles-based lifestyle brand Flamenco Estate are joining forces once again on an experiential shopping destination for the East Hampton community. This year they have transformed the space (a former auto body shop) into a lilac and yellow paradise adorned with automotive motifs. Ready-to-wear from Totem, Missoni and Dries Van Noten sit alongside apothecary and pantry staples from Flamingo Estate’s “convenience store” concept, which is dedicated to products that honor slow, traditional ways of doing things. Cocktail evenings and “energy readings” will be scheduled throughout the summer.


Anya Hindmarch’s Ice Cream in Chelsea

The Ice Cream Project by Anya Hindmarch in London's Chelsea
Anya Hindmarch’s ice cream project in London’s Chelsea © Courtesy of Anya Hindmarch

Where: 11 Pont St, London SW1

When: Until August 18th

Click: anyahindmarch.com

Anya Hindmarch’s annual project – what the designer calls a “minimalist temple to the pleasures of ice cream and sorbet” – returns to Chelsea for its third summer. Flavours on offer celebrate Hindmarch’s favourite food brands and include Kikkoman Soy Sauce and Branston Piccalilli, as well as sweeter options such as McVitie’s Penguin and Jaffa Cakes. For the more adventurous, blind tasting sessions can be booked at the Anya Café across the road.


Clare Vivier receives friends on Long Island

Clare V Amagansett is open all summer
Clare V Amagansett is open all summer long © Courtesy of Clara V.

Where: 249A Main St, Amagansett, New York

When: Until September 1st

Click: clarev.com

Cult accessories brand Clare V’s store in the beloved summer village of Amagansett is open for the season. Featured products from the brand include its new line of checked bags and a selection of bold graphic t-shirts; There will also be a rotating pop-up store featuring brands based in Los Angeles and New York, including Jesse Kammwho is revered for her high-waisted sailor-style pants, Natalie MartinKnown for her batik-dyed dresses and quilted jackets, and Jamie HallerThe buttery soft sandals.


Jacquemus beach, boutique and cafe in Saint Tropez

The facade of the Jacquemus St Tropez boutique
The facade of the Jacquemus St Tropez boutique © Yoann and Marco

Where: Jacquemus Store: Avenida Foch, 3; Jacquemus x Indie beach: Route of the good terrace, Ramatuelle; Café Jacquemus La Renaissance: 15 Traverse Des Lices – all St Tropez

When: Until October

Provence-born designer Simon Porte Jacquemus returns to his roots with a pop-up of his Paris-based label in St Tropez. Spread across three sites, it includes a brasserie serving a citrus-inspired menu designed by we are ona Chef Ella Aflalo and Ana Maria Cadena; a boutique filled with floppy straw hats, 1960s striped board shorts and shirts adorned with a red umbrella; petanque games and a beach club with lounge chairs.

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