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The Women’s Health 2023 Beauty Awards


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Jarren Vink

Beauty with brains. That’s what we were looking for as we sifted through the year’s product offerings in search of the ones we could confidently call the best. Yes, they had to deliver results (of course), but we also wanted to highlight the brands and scientists bringing problem-solving technology, innovative formulations, and mood-enhancing scents and textures to store shelves. Everyone on Team WH got in on the testing game, so we know our winners can stand up to all the busy schedules. The question our beauty editors are asked most often is, “What products should I buy right now?” This is our answer

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women's health beauty awards

A dab of concealer, a swipe of lipstick, some blush—it’s amazing something so simple can make us feel so good. You’ll obsess over these…

Best Foundation

Triclone Skin Tech Medium Coverage Foundation

Haus Labs by Lady Gaga Triclone Skin Tech Medium Coverage Foundation
Credit: sephora.com

This breathable formula feels weightless, blends and applies easily, and the best part? It lasts all day without making oily skin feel greasy and dry skin feel flaky.

Best Light-Coverage Foundation

Glowy Super Skin Lightweight Hydrobounce™ Serum Foundation

Saie Glowy Super Skin Lightweight Hydrobounce™ Serum Foundation
Credit: sephora.com

Subtle but buildable, this formula is a blend of ingredients that improve your complexion over the long haul.

Best Skin Tint

Vital Skincare Dewy Foundation Drops

Westman Atelier Vital Skincare Dewy Foundation Drops
Credit: sephora.com

With texture-improving ingredients like ginseng and tsubaki oil, this skin-evening tint feels similar to a straight-up serum. (That’s a good thing!)

Best Concealer

Main Match Crease-Proof Long-Wear Hydrating Concealer

Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer
Credit: sephora.com

Yes, this crease-proof formula will conceal imperfections, but it’s so light, you won’t remember you’re wearing it. “The shades are brown-girl friendly and it glides on and blends smoothly,” says one tester.

Best Eyeliner

Tattoo Studio Ink Pen Eyeliner

Maybelline Tattoo Studio Ink Pen Eyeliner
Credit: cvs.com

For a crisp, clean line, search no further than this waterproof pen, which adds intensity and drama in one simple stroke.

Best For Beginners

Wink Stamp

Kaja Wink Stamp
Credit: kajabeauty.com

Haven’t mastered the cat eye? Press this wing stamp onto your outer corners for the perfect curved flourish. It takes practice, but in no time, your look will be flippin’ fantastic.

Best Mascara

Le 8 Hypnôse Serum-Infused Mascara

Lancôme Le 8 Hypnôse Serum-Infused Mascara
Credit: lancome-usa.com

It does what any good mascara should—separates, volumizes, enhances—yet so much more. “I worry about smudging with my oily skin, but this one did not budge,” says our tester.

Best Lipstick

Luxe Lipstick

Bobbi Brown Luxe Lipstick
Credit: sephora.com

Not only is every one of the 36 shades flattering on all skin tones (yes, really), but this lipstick stays put for up to 10 hours while keeping your pucker moisturized.

Best Liquid Lipstick

Cream Rouge Matte Lipstick

Clé de Peau Beauté Cream Rouge Matte Lipstick
Credit: nordstrom.com

Not only do these stunning colors glide over your lips like butter and fight dryness, but they stay put for hours.

Best Lip Gloss

MoistureGlow™ Plumping Lip Serum

Makeup by Mario MoistureGlow™ Plumping Lip Serum
Credit: sephora.com

This glossy, shea butter-infused serum hydrates the lips while making them visibly fuller and plumper at the same time.

Best Brow Product

GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum

Grande Cosmetics GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum
Credit: ulta.com

Easy to apply and “can survive a sweaty workout,” says one tester. An ingredient like those found in prescription products helps regrow hairs over time.

Best Lash Product

Advanced Sensitive Eyelash Conditioner

RevitaLash Cosmetics Advanced Sensitive Eyelash Conditioner
Credit: revitalash.com

Show your lashes some love with this peptide- and amino acid–based serum that prevents breakage and dryness.

Best Eyeshadow

Satin & Shimmer Duet Powder & Cream Eyeshadow

Rose Inc Satin & Shimmer Duet Powder & Cream Eyeshadow
Credit: sephora.com

A duo for the days when you want a hint of color on your lids (use the satin cream) or a more showstopping shade (the complimentary pressed powder shimmer). Layer them together for a look that’s all drama.

Best Blush

Matte Beauty Blush Wand

Charlotte Tilbury Matte Beauty Blush Wand
Credit: us.charlottetilbury.com

The tube features a cushion applicator that gives you “the right amount of long-lasting color every time,” our tester says. Then blend, fingertip-free.

Best Lip Liner

OneLiner Lip Liner + Eyeliner + Cheek Pencil

Tower 28 Beauty OneLiner Lip Liner + Eyeliner + Cheek Pencil
Credit: sephora.com

Okay, so it’s a lip liner, but it’s also an eyeliner…and a cheek tint…and whatever else you want it to be. Talk about a multitasker!

Best Contour Product

BOUNCE™ Magic Fit Creamy Bronzer & Highlighter Duo

Beautyblender BOUNCE™ Magic Fit Creamy Bronzer & Highlighter Duo
Credit: beautyblender.com

Because 2-in-1 is better than, well, one. This duo combines a velvety bronzer with a skincare-infused highlighter that you can easily apply with your fingertips.

Best Primer

Suntouchable! Whoa Glow SPF 30 Sunbeam

e.l.f. Suntouchable! Whoa Glow SPF 30 Sunbeam
Credit: cvs.com

The “whoa” in this product’s name isn’t there for decoration: it’s a sunscreen that works double duty as a sheer, non-greasy primer packed with good-for-your-skin ingredients.

Best Setting Mist

Brume de Beauté Beauty Mist

Gucci Brume de Beauté Beauty Mist
Credit: sephora.com

This choose-your-own-adventure mist can be used to prep the skin for makeup, set your foundation, or add a small boost of hydration once your makeup’s already on.

Best Brow Serum

Eyebrow Boosting Serum

Obagi Eyebrow Boosting Serum
Credit: obagi.com

Give thinning brows the boot with this vitamin B5 and biotin-rich formula that thickens the brows in 12 weeks.

Beauty In Motion

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Each one of these bold, luxe shades is flattering on all skin types.

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Jarren Vink

Let’s face it: There are hundreds of products promising a smoother, lifted complexion. We tried the latest—these are the greatest.

Best Dark Spot Treatment

Revitalift Niacinamide Amino Sulfonic and Ferulic Acid Serum

L’Oreal Paris Revitalift Niacinamide Amino Sulfonic and Ferulic Acid Serum
Credit: target.com

Thanks to a blend of brighteners and exfoliators like vitamin B3 and amino sulfonic acid, this elegant serum battles sun spots and acne marks sans irritation. Oh, it’s gentle on your wallet too.

Best Retinol

Retinol Peptide Booster

Aramore Retinol Peptide Booster
Credit: aramoreskincare.com

Codeveloped by former Harvard and MIT scientists, this cream pairs retinol with ingredients that stimulate the body’s natural renewal process to target all the mechanisms of skin aging.

Best Moisturizer

Regenerist Hyaluronic + Peptide 24 Gel Face Moisturizer

Olay Regenerist Hyaluronic + Peptide 24 Gel Face Moisturizer

Now 26% Off

Credit: cvs.com

Our tester says this wonder pot, with a formula that blends powerful but gentle actives like hyaluronic acid, niacinamide, and peptides, is “creamy and hydrating.”

Best Exfoliator

Major Fade Flash Mask

PillowtalkDerm Major Fade Flash Mask
Credit: pillowtalkderm.com

Social media sensation Shereene Idriss, MD, turned her popular PillowtalkDerm IG series into a product line. The standout: this mix of glycolic, lactic, and tranexamic acids that softens discoloration.

Best Chemical SPF

Dew Glow Moisturizer

Naturium Dew Glow Moisturizer
Credit: target.com

Invisible on all skin tones, from lightest to darkest? Check. Helps guard against UV damage? Check. Leaves skin looking glowy? Check. It also comes with a clever mea- suring cap so you know exactly how much to apply.

Best Lip Treatment

Peptide Lip Treatment

Rhode Peptide Lip Treatment
Credit: rhodeskin.com

Ditch that standard stick for a hydrator with a more advanced formula. This one mixes the usual moisturizing suspects like shea butter and natural oils with peptides to plump.

Best Eye Treatment

Instant Puffiness Reducer

Mary Kay Instant Puffiness Reducer
Credit: marykay.com

Watch in wonder as a trio of sodium silicate, clays, and film formers sends bags packing instantly. “I put it on one eye and the difference was astounding,” says our tester.

Best Mineral SPF

Universal C Skin Refiner Broad Spectrum SPF 50

BeautyStat Universal C Skin Refiner Broad Spectrum SPF 50
Credit: dermstore.com

A powerhouse two-in-one that blends super-sheer zinc oxide with BeautyStat’s stable for of pure vitamin C to brighten, firm, and protect.

Best Cleanser

Soothing Oat And Peptide Cleanser

Murad Soothing Oat And Peptide Cleanser
Credit: ulta.com

Made for those with eczema-prone skin, this gentle non-stripping cleanser removes dirt and oil and replenishes with soothing oat extract and a hydrating sugar complex.

Best Makeup Remover

Micellar Oil Cleanser

Fig.1 Micellar Oil Cleanser
Credit: cvs.com

An oil cleanser that comes off as easily as a micellar water but with no greasy residue? This ingenious product proves it can be done—grapeseed oil dissolves makeup, micelles trap dirt, squalane hydrates.

Best Toner

The POREfessional Tight 'n Toned Pore-Refining AHA+PHA Toner

Benefit Cosmetics The POREfessional Tight ‘n Toned Pore-Refining AHA+PHA Toner
Credit: sephora.com

Unlike astringents you’d swipe on with a cotton round, this foam can be applied with your hands—just pump into palms, then use to minimize pores.

Best Mask

Bouncy Brightfacial

Drunk Elephant Bouncy Brightfacial
Credit: sephora.com

Azelaic and salicylic acids keep skin clear and smooth, a trifecta of antioxidants target discoloration, and ceramides reinforce your complexion’s protective barrier.

Best Acne Treatment

Acne and Oil Control Primer

Jori Acne and Oil Control Primer
Credit: joriskincare.com

This primer reduces shine, helps makeup glide on, and battles blemishes with salicylic acid plus natural ingredients that address breakouts caused by stress, diet, and hormones.

Best Serum

The Fibroquin Essence

Revela The Fibroquin Essence
Credit: getrevela.com

Using machine learning and AI, Revela scientists discovered a molecule called Fibroquin that helps improve skin elasticity by influencing collagen pro- duction biopathways. So cool!

Best Face Scrub

Exfoliating Revitalizing & Energizing Caffeine Micro Polish

The Outset Exfoliating Revitalizing & Energizing Caffeine Micro Polish
Credit: sephora.com

To get glowing, turn to this polish from Scarlett Johansson’s line, which made our tester look “instantly brighter.” It contains a spherical mineral called perlite to mildly buff.

Best Peel

Triple Acid Signature Peel

Shani Darden Skin Care Triple Acid Signature Peel
Credit: sephora.com

Brush on this blend of lactic, glycolic, and mandelic acids, leave for a minute, apply the neutralizing clay mask with your fingers, rinse, then show off your glowy side.

Best Tool

4-in-1 Radiant Renewal Skincare Wand

Solawave 4-in-1 Radiant Renewal Skincare Wand
Credit: ulta.com

Talk about a magic wand. This unique instrument combines red light therapy, microcurrent technology, vibrational massage, and warmth to stimulate the production of skin-firming proteins, strengthen facial muscles, and decrease puffiness.

Best Face Mist

Phyto Corrective Essence Mist

SkinCeuticals Phyto Corrective Essence Mist
Credit: dermstore.com

You’ll get plenty of moisture from every spritz thanks to a hefty dose of hyaluronic acid and glycerin, but botanicals like cucumber, thyme, and rosemary extracts also work to reduce redness.

Best Balm Cleanser

Melt It Off Balm Cleanser

Relevant Melt It Off Balm Cleanser
Credit: thirteenlune.com

This luxurious balm, with squalane and chamomile extract, “gets the job done,” says our tester. “It didn’t leave my face feeling greased up or gross afterward either.”

Best Acne Patch

EraZit Magnesium Microneedle Patch

HanHoo EraZit Magnesium Microneedle Patch
Credit: hanhoousa.com

The absorbent hydrocolloid patch contains tiny microneedles, which deliver skin-calming magnesium into pores, helping to calm angry red pimples.

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Beauty In Motion

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This foam formula can be used before applying makeup for an extra-smooth surface.

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Now for the mane event: No matter your type or texture, we found products that level up your routine.

Best Strengthening Shampoo

Real Repair Coconut & Vegan Keratin Sulfate-Free Shampoo

Dove Beauty Real Repair Coconut & Vegan Keratin Sulfate-Free Shampoo
Credit: target.com

Thinning hair can be the result of breakage. This reparative shampoo is infused with biomimetic vegan keratin to fortify.

Best Strengthening Conditioner

Unbreakable Care Thickening Conditioner

Nexxus Unbreakable Care Thickening Conditioner
Credit: cvs.com

The protein-infused formula reinforces and strengthens thin hair to create volume.

Best Curl Shampoo

Curl Cleanse Shampoo

Act+Acre Curl Cleanse Shampoo
Credit: actandacre.com

This shampoo doesn’t just cleanse your curls—it also uses fulvic acid to remove product buildup from your scalp, lessening dryness and irritation.

Best Curl Conditioner

Curl Control Defining Conditioner

Saltair Curl Control Defining Conditioner
Credit: target.com

An all-around superstar that detangles, moisturizes, and softens the curls thanks to a coconut water and chia seed-rich formula.

Best Hair Rinse

Perfect Clean Scalp Rinse

NatureLab. Tokyo Perfect Clean Scalp Rinse
Credit: ulta.com

It’s time to take better care of what your hair sprouts from. Psst: That’d be your scalp. One tester says this rinse, infused with rice and sake water, is “super refreshing” and “removed all scalp buildup” after she took out her six-week-old braids.

Best Dandruff Shampoo

Shea Butter Dandruff Shampoo

Head & Shoulders Shea Butter Dandruff Shampoo
Credit: cvs.com

A shea-butter infused dandruff shampoo that removes flakes from your hair and scalp while keeping your moisture level intact.

Best Dry Shampoo

No.4D Clean Volume Detox Dry Shampoo

Olaplex No.4D Clean Volume Detox Dry Shampoo
Credit: sephora.com

Skipping a wash day is no problem with this powerhouse formula that’ll give your second (or third)-day hair body without weighing it down or clogging the pores on your scalp.

Best Hairspray

Wake Up Call High Hold Thickening Hair Spray

Better Not Younger Wake Up Call High Hold Thickening Hair Spray
Credit: ulta.com

It’s not sticky, but it’ll still give your hair wonderful hold and volume sans the buildup.

Best Blowout Balm

One Step Blowout 5 In 1 Blow Dry Balm

TRESemme One Step Blowout 5 In 1 Blow Dry Balm
Credit: cvs.com

The eternal problem: your hair looks great when you walk out the door. Six hours later…not so much. This clever multitasker blocks humidity and provides all-day style control.

Best Serum

Elvive Hyaluron Plump Moisture Plump Serum

L’Oreal Paris Elvive Hyaluron Plump Moisture Plump Serum
Credit: cvs.com

Think of this weightless leave-in as that one friend who’s good at everything (because we all have one). It detangles, moisturizes, and volumizes the hair without adding extra weight.

Best Curl Cream

Leave-In Curl Cream with Flaxseed and Hemi15

4U by Tia Leave-In Curl Cream with Flaxseed and Hemi15
Credit: walmart.com

A light-as-air curl enhancer that checks all the boxes: easy to work through hair, hydrates and conditions, imparts soft hold, and, according to one tester, “smells heavenly.”

Best Scalp Treatment

The Scalp Serum

Nécessaire The Scalp Serum
Credit: sephora.com

Treat dryness, flakiness, and thinning with this non-greasy, non-sticky formula that uses hyaluronic acid and niacinamide to add a boost of hydration to the scalp.

Best Hair Oil

Lightweight Hair Oil

LolaVie Lightweight Hair Oil
Credit: lolavie.com

A hair oil that hydrates without making your stands feel greasy? It’s a miracle in a bottle.

Best Hair Mask

Color Beautifying Hair Care Mask

Hair Rituel by Sisley-Paris Color Beautifying Hair Care Mask

Whether your hair is colored or bleached, this mask will keep your locks in top shape while also keeping your color from fading.

Best Detangling Brush

The Ultimate Styler

Tangle Teezer The Ultimate Styler
Credit: ulta.com

Soft, flexible teeth make detangling and dry-styling less of a pain…literally. “I used it on my daughter’s curls—no whiny moments,” says our tester.

Best Styling Product

Teleport Flexible Control Hydra Gelee

R+Co Teleport Flexible Control Hydra Gelee
Credit: amazon.com

This special will lock any style into place without making the hair feel bulky or causing buildup that can lead to scalp irritation.

Best Tool

Duet Style 2-In-1 Hot Air Styler

ghd Duet Style 2-In-1 Hot Air Styler
Credit: ulta.com

A clever little twofer that takes hair from damp to styled in minutes using sensor-equipped plates that dry without the fry. For extra smoothness, flip to Shine Shot mode and you’ll swiftly battle flyaways.

Best Dryer

The Blow Dryer

PATTERN The Blow Dryer
Credit: ulta.com

A unique wide-tooth comb is just one of four attachments you’ll get with this standout dryer, not to mention that it features a cold shot setting that delivers cold air to set hairstyles.

Best Hair Loss Treatment

Minoxidil Topical Solution Hair Regrowth Hair Treatment

Michiru Minoxidil Topical Solution Hair Regrowth Hair Treatment
Credit: target.com

This formula stimulates hair growth by reactivating the follicles. All you need to do is apply it two times a day.

Best Color

Shade Stix Temporary Hair Makeup

Hally Shade Stix Temporary Hair Makeup
Credit: cvs.com

Hair color isn’t always an easy thing to commit to. If you’re one for keeping things temporary, these mess-free wands are all you need. Just brush it through the hair to deposit the color.

Beauty In Motion

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A multitasker that can take you from damp to smooth, dry, and styled in no time.

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For the 80 percent of your skin that’s below the neck, here’s a new crop of products that are 100 percent awesome.

Best Body Oil

Santal Silk Rejuvenating Body Oil

Uma Oils Santal Silk Rejuvenating Body Oil
Credit: umaoils.com

This silky formula “goes on smooth,” says our tester, and sandalwood, clary sage, and lavender—prized in Ayurveda for their calming properties—work their de-stressing magic.

Best Acne Treatment

Stubborn Body Acne Spray

Neutrogena Stubborn Body Acne Spray
Credit: cvs.com

A formula with 2 percent salicylic acid for body breakouts? Smart. A spray bottle that can be used upside down on tough-to-reach areas? Mind-blowing!

Best Bath Soak

Mindful Magnesium Bath Soak

Alo Yoga Mindful Magnesium Bath Soak
Credit: aloyoga.com

The ultimate recovery tool, this soak, with magnesium, arnica, and coconut and avocado oils, is perfect post-activity. “It made my bathroom smell like a spa,” says one tester.

Best All-Purpose Balm

Healing Balm Stick

Aquaphor Healing Balm Stick
Credit: cvs.com

The Aquaphor you know and adore in a convenient stick that treats windburn, chafing, patches of dryness, ragged cuticles, and cracked heels. Our team throws one in every bag.

Best Body Lotion

Age Renew Retinol Overnight Body & Face Lotion

Gold Bond Age Renew Retinol Overnight Body & Face Lotion
Credit: cvs.com

An advanced formula that battles everything from dryness to discoloration to laxity. All for the same amount you could easily spend at Starbucks.

Best Post-Workout Treatment

Will Cool Menthol & Camphor Cooling Pain Relief Roll-On

WILL Perform Will Cool Menthol & Camphor Cooling Pain Relief Roll-On
Credit: target.com

There’s lots to love about this product from Serena Williams’s line: Menthol cools and numbs, roller balls massage.

Best Antiperspirant

Unlimited By Degree Antiperspirant Deodorant Spray

Degree Unlimited By Degree Antiperspirant Deodorant Spray
Credit: cvs.com

Exercise-induced perspiration is more watery while stress sweat tends to be oilier. This antiperspirant tackles both, keeping you dry for 96 hours.

Best Sensitive-Skin Body Wash

Body Love Eczema-Prone Skin Care Body Cleanser

Dove Body Love Eczema-Prone Skin Care Body Cleanser
Credit: cvs.com

It’s fragrance-free, intensely moisturizing, and formulated with colloidal oatmeal (a proven skin-soother). Wins!

Best Scrub

KP Body Scrub

Fur KP Body Scrub
Credit: macys.com

Toremedykeratosispilaris(tiny bumps that typically appear on the backs of arms), a physical scrub won’t do. That’s why this has exfoliating perlite granules and 14 percent alpha hydroxy acid. So incredibly effective.

Best Razor

Intuition Sensitive Care Disposable Razors

Schick Intuition Sensitive Care Disposable Razors
Credit: cvs.com

A pivoting head makes nicks a thing of the past, and a built-in moisturizing bar with aloe allows you to lather and shave in one irritation-free step.

Best Body Wash

Supervitamin Body Wash

Iota Supervitamin Body Wash
Credit: iotabody.com

With options to brighten (pineapple), detoxify (algae), or soothe (aloe), these gels give new meaning to the phrase power plants. “It’s silky and lathers well,” our tester says.

Best Woodsy Fragrance

Paragon Eau De Parfum

Initio Parfums Privee Paragon Eau De Parfum
Credit: neimanmarcus.com

Expensive, yes. But can you put a price on a distinctly beautiful scent that stimulates the soul with mystical palo santo?

Best Sunscreen

Classic Whip Sunscreen Mousse SPF 30

Vacation Classic Whip Sunscreen Mousse SPF 30
Credit: ulta.com

Slathering on a goopy, stinky SPF is a chore—and, really, who ever wants to do chores? The fix: this delicate mousse with a nostalgic aroma. It’s sun protection you’ll actually relish slathering on.

Best Floral Fragrance

Bare Eau De Parfum

Victoria’s Secret Bare Eau De Parfum
Credit: victoriassecret.com

A proprietary blend of musks, violet petals, and sandalwood interacts with your body chemistry to create a unique-to-you scent experience. No one will smell exactly like you.

Best Sunscreen Spray

Protection + Vitamins Moisturizing Sunscreen Spray SPF 50

Banana Boat Protection + Vitamins Moisturizing Sunscreen Spray SPF 50
Credit: cvs.com

A sport sunscreen (it’s water resistant for up to 80 minutes) enriched with vitamins C and B3 to provide 12-hour hydration.

Best Fruity Fragrance

Lovefest Burning Cherry Eau De Parfum

Kayali Lovefest Burning Cherry Eau De Parfum
Credit: sephora.com

A luscious mix of cherry, raspberry, praline, palo Santo, and patchouli. “It’s a recognizable scent that isn’t overpowering,” says our tester. “I get tons of compliments whenever I wear it.”

Best Hair Removal Cream

Hydro Silk 2-in-1 Hair Removal Cream

Schick Hydro Silk 2-in-1 Hair Removal Cream
Credit: cvs.com

No stink (this depilatory has a fresh, clean scent) and effective on even sensitive skin, here’s a smooth move that wins all around.

Best Bar Soap

Golden Vitamin C & Amla Berry Goat Milk Soap

Beekman 1802 Golden Vitamin C & Amla Berry Goat Milk Soap
Credit: beekman1802.com

“This soap rocks,” raves our tester. “It suds up like a champ and washes off clean. The bar is also massive—I barely made a dent in it after using it for several weeks. The scent is subtle and pleasant.”

Best After Sun Product

Advanced Hydration After Sun Lotion

Eucerin Advanced Hydration After Sun Lotion
Credit: target.com

Sunburns happen (though, please, wear your SPF every day). To the rescue: This non-greasy, antioxidant-rich lotion that soothes and helps skin heal.

Beauty In Motion

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A luxurious, whipped formula that takes the mess out of applying sun protection

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A crop of problem solvers that made us smile

Best Floss

Space Saver Countertop Flosser

SmileDirectClub Space Saver Countertop Flosser
Credit: smiledirectclub.com

With five settings, this water flosser removes gunk and reaches places that flimsy pieces of string can’t.

Best Toothbrush

Advanced Whitening Toothbrush

Snow Advanced Whitening Toothbrush

Now 10% Off

Credit: trysnow.com

This toothbrush’s finest feature is its three LED light options that you can custom- ize to your chompers’ needs, from whitening to gum care.

Best Toothpaste

Purifying Toothpaste Whitening

Before Purifying Toothpaste Whitening
Credit: beforecompany.com

Free of hydrogen peroxide, it gives you the best results with low abrasion. Our tester noticed the whitening effects after only a few days.

Best Mouthwash

Mouthwash Concentrates

hello Mouthwash Concentrates
Credit: target.com

Freshen breath the eco way with this tiny but mighty bottle that uses 34 percent less plas- tic. “You only need a little swig, so it lasts,” says our tester.

Best Whitening Product

Optic White Overnight Whitening Pen

Colgate Optic White Overnight Whitening Pen
Credit: cvs.com

This click-and-go product makes whitening a cinch. Apply the formula to clean, dry teeth (it dries within seconds) nightly, go to sleep, and you’ll wake up with a whiter smile. “I love that it’s really easy to use, super portable, and mess-free,” says our tester.

Beauty In Motion

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Fresher breath with an easier environmental impact.

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We found a plethora of items that will change the hand game for you.

Best Nail Polish

Wondercolour™ Nail Polish

Beauty Pie Wondercolour™ Nail Polish
Credit: beautypie.com

Your regular nail polish probably doesn’t have coconut oil in it. This one does, and it keeps all 12 shades flexible, glossy, and chip-resistant.

Best Nail Kit

French Mani Hack Nail Polish Set

NAILS INC. French Mani Hack Nail Polish Set

Now 28% Off

Credit: sephora.com

Coat nails in the pink shade. Then paint the white onto the silicone tool and press nails into it at a 45-degree angle. Et voilà: a French mani.

Best Cuticle Oil

It's a Miracle Cuticle Oil Pen

Deborah Lippmann It’s a Miracle Cuticle Oil Pen
Credit: amazon.com

With a brush tip made for easy application, this repairing pen features a blend of 10 conditioning oils to moisturize.

Best Nail Strengthener

Hard To Resist Advanced Strengthening Treatment

Essie Hard To Resist Advanced Strengthening Treatment
Credit: cvs.com

Just two coats of this strengthener is enough to keep your nails from cracking and breaking in between manicures.

Best Tool

Glass Manicure Set

Tweezerman Glass Manicure Set
Credit: tweezerman.com

Shape, file, and smooth your nails in style. This kit comes with an easy-to-use glass file and buffer to keep your fingers in their best shape.

Best Press-On Nails

Premium Press-On Manicure

imPRESS Premium Press-On Manicure

Affordable ready-to-wear designs that are simple to apply with adhesive tabs (no glue!)—and may just inspire you to ditch your salon appointment.

Best Hand Cream

Argan + Rose Moisturizing Hand Cream

JINsoon Argan + Rose Moisturizing Hand Cream
Credit: jinsoon.com

Nothing’s more covetable than a fragrant hand cream that doesn’t leave your digits greasy. That’s why we love this formula that seeps in fast.

Best Foot Treatment

CBD Relief Balm

Pedestrian Project CBD Relief Balm
Credit: pedestrianproject.com

Soothe your soles with this plant-based formula that uses CBD to relieve your feet from stress and soreness.

Beauty In Motion

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Give yourself a set of fashion-forward nails for a fraction of the price—and the time!

Photographer: Jarren Vink
Director of Photography: Steve Meierding
Prop Stylist: Jason Gledhill

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Headshot of Brian Underwood

Brian Underwood is the beauty director at Women’s Health. He is an award-winning journalist with more than 15 years of experience covering beauty and lifestyle for several national media outlets and previously served as beauty and wellness director at Oprah Daily. His work has appeared in Woman’s Day, Life & Style Weekly, Good Housekeeping, and many more. He also serves as a member of the Skin Cancer Foundation’s gala committee and lives in New York City with his daughter.

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Danielle is the beauty editor at Women’s Health. Her apartment is currently littered with beauty products, but when she’s not testing them all out, you can find her watching facial ASMR videos on YouTube, binge-watching The Golden Girls on Hulu, and reading rom-coms.


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