The Impact of Generative AI on Hollywood: A Deep Dive into Potential Consequences
Introduction
As technology continues to advance at an unprecedented rate, the entertainment industry is facing a new challenge. Generative Artificial Intelligence (AI) has emerged as a potential game-changer, raising concerns for copyright holders and creators alike. In this article, we will explore the potential effects of generative AI on Hollywood, looking at the current landscape, future possibilities, and the need for a proactive approach by studio executives and writers.
1. The Evolution of Generative AI
Generative AI has come a long way, evolving from its humble beginnings to a technology that has the potential to revolutionize various creative disciplines, including screenwriting. However, it is crucial to acknowledge that the effectiveness of AI in creative fields is heavily dependent on the quality and specificity of its training data.
While current generative AIs like ChatGPT have limitations, such as generating nonsensical content disguised as authoritative, they serve as a starting point for understanding AI’s capabilities. These AIs mimic the training set they are provided, making them unsuitable for serious scriptwriting without access to a vast library of Hollywood scripts.
2. Silicon Valley’s Influence on Creative Industries
Historically, Silicon Valley has demonstrated its ability to gain control of industries and extract a significant share of potential profits. Journalism and music are prime examples where technology has empowered Silicon Valley, leading to a shift in the balance of power and revenue streams.
Now, with generative AI, Silicon Valley is eyeing Hollywood executives as the primary target. By leveraging this technology, they aim to establish dominance and shape the future of content creation in the entertainment industry.
3. Recognizing the Realities
In order to navigate the challenges posed by generative AI, studios and writers must acknowledge and address four crucial realities:
- Generative AI can be a valuable tool in certain creative domains, including screenwriting, when specifically designed for that purpose.
- The flaws in current generative AIs make them inadequate for serious creative work, emphasizing the need for customized solutions.
- Silicon Valley should be viewed as a common enemy by studios and writers, as uniting against the potential erosion of fair compensation is essential.
- Hollywood has the ability to develop its own generative AI to compete with existing platforms. Leveraging their vast intellectual property, studios and writers can nurture AI specialized in generating high-quality scripts.
4. Collaborative Efforts to Safeguard Hollywood
It is imperative for studios to recognize that developing their own generative AI is not only feasible but also a strategic move to protect their business model and creative autonomy. By investing in proprietary AI architectures and training models based on their extensive script libraries, studios can enhance the quality of generated content.
To reinforce their position, Hollywood should also consider a legal strategy against major generative AI players, challenging the notion of “innovation without permission.” Copyright infringement litigation can buy the industry valuable time and help maintain control over its intellectual property.
5. Hollywood’s Capacity for Technological Innovation
Contrary to the belief that Hollywood lacks the ability to embrace technology, the film industry has consistently showcased its mastery and innovation in utilizing cutting-edge technology. Examples such as Pixar, Weta Digital, and the CGI special effects industry demonstrate the industry’s profound technological prowess.
Open-source architectures and licensing options are available to studios and the Writers Guild of America (WGA) at affordable rates. Engaging a team of skilled engineers to train their own generative AI will take time, but it can provide Hollywood with the necessary means to compete and flourish in the face of evolving technologies.
Conclusion
Generative AI has the potential to significantly impact the entertainment industry, particularly in screenwriting and content creation. It is crucial for Hollywood to proactively address this challenge by recognizing the realities, developing its own AI initiatives, and leveraging legal strategies to protect their intellectual property.
By doing so, Hollywood can avoid repeating the same mistakes made by journalism and music, where control shifted to Silicon Valley. The future of the industry lies in the hands of studio executives and writers, who must collaborate to embrace the power of technology while safeguarding the integrity and profitability of their craft.
Summary
Generative AI poses both opportunities and challenges for Hollywood. Recognizing the need for specificity in training data, studios should develop their own generative AI, fueled by their extensive script libraries. By doing so, they can enhance creative processes and maintain control over intellectual property. Collaborative efforts between studios and writers are crucial, allowing Hollywood to navigate the evolving landscape of technology while protecting its business model. Legal strategies should also be employed to challenge Silicon Valley’s assertion of “innovation without permission.” Ultimately, the future of Hollywood relies on the industry’s ability to embrace technology on its own terms.
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Now, generative AI is the potential kill shot, the one that could make copyright holders give up their decades-long library of scripts in exchange for promised benefits that will never come.
When it comes to generative AI and video, Silicon Valley only needs to hook one constituency: Hollywood executives. Once the studios buy in, they will be at the mercy of the providers of that technology. It happened in journalism. It happened in music. Silicon Valley didn’t kill off those industries, but it did gain control of the audience and extract a large percentage of the potential profits. For studio executives, generative AI is a test of intelligence.
the best way forward is for studios and writers to recognize four realities.
First, generative AI will eventually be a valuable tool in some creative arenas, which could include screenwriting, but only if the AI has been built from scratch for that task.
Second, the flaws of current generative AIs make them unsuitable for serious work, especially in creative fields. General-purpose AIs like ChatGPT are trained on whatever content the creator might steal from the internet, which means their output often consists of nonsense disguised to look authoritative. The best they can do is mimic your training set. These AIs will never be good at drafting scripts, even the most formulaic programming, unless their training set includes a giant library of Hollywood scripts.
Third, Silicon Valley is the common enemy of studios and writers. It’s an illusion that studios can partner with AI companies to squeeze writers without hurting themselves. Silicon Valley is using a potential reduction in writers’ compensation as bait in a trap where studio profits are the goal.
Fourth, there’s no reason Hollywood can’t create its own generative AI to compete with ChatGPT. Studios and writers control the intellectual property needed to create great AI. A generative AI trained on every script contributed by a single studio or collection of studios would produce much better scripts than ChatGPT. would produce the next White House? No. But it could produce a terrific first draft of an Emmy show script. And it would safeguard the Hollywood business model for the next generation.
If the studios work separately or together to create the AI they control, the future of Hollywood will be much brighter. Central to this fourth point is a legal strategy of copyright infringement litigation against major players in generative AI. If copyright means anything, Hollywood must challenge Silicon Valley’s assertion of the right to “innovation without permission”, which has become a safe haven for breaking the law in domains ranging from consumer safety to public health to copyright.
Some might say that Hollywood doesn’t have the ability to “make technology”. That’s ridiculous. Pixar, Weta Digital and the CGI special effects industry show that Hollywood can not only master technology, but also innovate with it.
There are many open source architectures for generative AI. Studios and the WGA can license them on the cheap and hire a handful of engineers to train their own AI. It will take many years, but copyright litigation will buy the industry the time it needs, and it may even become a gigantic profit center.
There are serious issues to resolve between the writers and the studios. AI is part of the bargain, but it is substantially different from the other issues on the table. The tech industry wants to use generative AI to extract benefits from film and television, just as it has done in other media categories. The question is whether the studios will repeat the mistakes of journalism and music.
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